We sit down with Emma, a marketeer, creator, and refreshingly candid voice, to trace a path from TikTok braces updates to an AuDHD diagnosis, the relief of effective meds, and the reality of being told to “tone it down” while delivering standout work. It’s a fast, funny, and honest tour through chaos, clarity, and the tools that make the day workable.

• braces story to creator growth and audience trust
• ADHD awareness via TikTok and late diagnosis in women
• therapy, CBT, and the moment meds bring peace
• autism plus ADHD interplay: alone vs with people
• masking at work and being “too loud” feedback
• strategy brain in retail and 360 marketing
• intuition, ethics, and learning softer delivery
• notebooks, lists, and interview pacing as systems
• exercise as regulation and “waiting mode” honesty
• empathy, protecting quieter voices, and boundaries

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Sophie shares her journey of discovering her autism and ADHD in her thirties after her son's diagnosis, reflecting on how her neurodivergent traits were actually the source of her corporate success rather than a hindrance. Her story highlights the power of self-knowledge and authenticity in creating a fulfilling career that aligns with personal values.

• Growing up undiagnosed with academic challenges despite being intelligent
• Discovering neurodiversity through her son's autism diagnosis at age 7
• Recognising how her neurodivergent traits made her excel in strategy consulting
• Leaving the corporate world after realising a disconnect with her core values
• Creating a business helping neurodivergent entrepreneurs align work with values
• Advocating for workplace needs without necessarily disclosing diagnosis
• Finding community with other neurodivergent women
• Using tools like Remarkable notebook, digital calendar frame, and ChatGPT

"I'm successful because of my neurodivergence, not despite it. The way my brain works, being able to absorb huge amounts of information and data, visualise it, and find insights and root causes super quickly...I have this obsession of connecting dots."

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Hibo Osman, a self-proclaimed ethnically ambiguous chaos coordinator, shares her journey of discovering and embracing her ADHD diagnosis while navigating professional life with sparkle, sleep hygiene, and self-compassion.

• Managing energy is crucial for ADHD brains – Hibo feels her emotions viscerally, visibly dimming when tired
• Sleep hygiene forms the foundation of Hibo's coping strategies including blackout curtains, no phones in the bedroom, and stopping caffeine at midday
• Childhood experiences of being unable to sit still and constantly being told to stop talking shaped Hibo's relationship with her "big energy"
• Learning to accept emotional dysregulation rather than fighting it – sometimes that means crying while walking with a weighted vest
• The "Hibo Hustle" combines authenticity and influence to navigate professional challenges
• Finding career paths that embrace rather than stifle your natural ADHD traits
• Using AI tools like ChatGPT to overcome blank page paralysis and boost productivity
• Meditation journey from failed two-minute attempts to a 10-day silent retreat
• Self-compassion as the ultimate goal – somewhere amid the fidgeting and noise, finding a way to love yourself

For more insights on managing ADHD, Hibo recommends "Self-Compassion" by Kristin Neff.

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