In this episode of The Growth Class, host Phil Masiello interviews Pattie Friedman and Kristin Wielenga, Co-Founders of Think Royln.

They share how two longtime fashion industry professionals turned a small collection of functional, fashion-forward bags into a growing lifestyle brand built around “life on the fly.”

Pattie and Kristin discuss starting Think Royln with limited resources, using decades of industry relationships to open doors, and recognizing market demand when their bags became the breakout category. They also explore how the brand navigated COVID-19 by staying nimble, strengthening relationships with boutique retailers, and leaning into the growing demand for hands-free, lightweight products.

They also share how Think Royln continues to anticipate the needs of its customers by expanding beyond everyday bags into travel, sports, and other aspects of a modern woman’s lifestyle.

Think Royln website: https://thinkroyln.com/

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