『Fashion Code』のカバーアート

Fashion Code

Fashion Code

著者： Luca Fontani
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概要

The Fashion Code is a podcast by Grapefox, the leading growth consultancy for fashion brands.

Fashion brands rarely fail because of advertising. They fail because of weak financials, poor strategy, and unstable marketing.

This podcast breaks down what actually works. Unfiltered playbooks and battle-tested insights drawn from working with labels of all sizes, from emerging brands to companies making over $100 million a year.

No fluff. Just real talk about building fashion brands that last.

https://grapefox.com

Hosted by Luca Fontani

2025 The Fashion Code アート ファッション・テキスタイル 経済学 装飾美術および設計
エピソード
  • Why Fashion Brands Should Stop Chasing Loyalty

    Why Fashion Brands Should Stop Chasing Loyalty
    2025/12/31

    82% of brand growth comes from acquisition, not loyalty. Here's 20 years of research that changes everything about how fashion brands should grow.
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    17 分
  • Why Reach Beats Creative in Fashion Advertising

    Why Reach Beats Creative in Fashion Advertising
    2025/12/30

    Most fashion brands blame weak creatives for poor ad performance. The real driver of growth? Reach. Learn why good enough beats perfect.
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    5 分
  • Why Lifetime Value is a lie in Fashion

    Why Lifetime Value is a lie in Fashion
    2025/12/30

    Fashion is not software. Discover why relying on Lifetime Value (LTV) is hurting your brand and the 3 cash-flow metrics you should track instead.
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    4 分
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