『Farming on Purpose』のカバーアート

Farming on Purpose

Farming on Purpose

著者： Lexi Wright
無料で聴く

A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legaciesCopyright 2024 All rights reserved. アート クッキング マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発 食品・ワイン
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  • Building a Farmstead Business One Step at a Time

    Building a Farmstead Business One Step at a Time
    2026/05/12
    “You don’t have to be on one end of the spectrum or the other. It’s okay to find the middle ground.” In this episode of Farming on Purpose, I sit down with Ali Lightfoot of Lightfoot Farmstead in Tennessee to talk about building a direct-to-consumer farm business while balancing full-time jobs, raising kids, and figuring it out one step at a time. Ali shares how she went from having zero agricultural background to helping grow a thriving farmstead operation alongside her husband, Wesley. What started as a small effort to feed their own family slowly expanded into beef, pork, pasture-raised chicken, eggs, jams, jellies, raw milk, and a loyal customer base throughout the Memphis area. We talk about the realities of scaling a farm business outside of traditional agriculture, including the challenges of balancing work and family, losing their USDA processing facility in a fire, and rebuilding their business through creativity and persistence. Ali also shares the story behind their now-famous bright blue converted school bus turned mobile farm store — a project that started almost as a joke and became one of the most recognizable parts of their business. This episode is packed with honest conversations about direct-to-consumer farming, educating consumers, building systems that actually work, and creating a farm business that fits your family and values. Key Topics: Growing a farm business while both spouses work full-time Transitioning from feeding your family to selling direct-to-consumer Building a loyal customer base through farmers markets and education The challenges of scaling beef, pork, and pasture-raised chicken Losing their USDA processing facility in a fire and rebuilding afterward Converting a 1990s school bus into a mobile farm store Educating customers about seasonality and food production Why finding the “middle ground” in agriculture matters Balancing profitability, food quality, and affordability Teaching others how to raise and process their own food LINKS Follow Ali & Lightfoot Farmstead: Facebook, Instagram & TikTok: @lightfootfarmsteadtn Website: https://www.lightfootfarmsteadtn.com/ Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #112: A Family Legacy of Dairy and Determination[Text Wrapping Break]A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going. Episode #101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm This episode explores what it actually takes to build a local food business, connect with customers, and create additional income streams beyond commodity agriculture. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms A practical discussion around diversification, value-added agriculture, and finding ways to create more stability and profitability within a farm operation. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    40 分
  • Navigating Change, Legacy, and the Future of the Family Farm

    Navigating Change, Legacy, and the Future of the Family Farm
    2026/05/05
    “We have to evolve to keep what we have.” In this episode of Farming on Purpose, I sit down with Hannah and Ashley Rainville, two sisters from a multi-generational dairy farm in northern Vermont, to talk about what it looks like to face one of the hardest decisions in agriculture—stepping away from the system you were raised in. Hannah and Ashley share the reality behind their family’s decision to sell their dairy herd after generations of milking cows. What started as a tough winter filled with breakdowns, low milk prices, and mounting pressure turned into a deeper conversation about sustainability—not just financially, but for their family, their future, and their way of life. We talk about the emotional weight of that decision, what it means to redefine legacy, and how they’re beginning to build a new path forward. From experimenting with gardening and livestock to exploring direct-to-consumer opportunities, they’re not walking away from farming—they’re reshaping it. This episode is a powerful listen for anyone navigating change in agriculture, questioning the systems they’ve been handed, or trying to figure out what comes next for their farm and their family. Key Topics: The reality behind selling a family dairy herd Why the traditional dairy model is becoming harder to sustain The emotional side of change and decision-making on a family farm What it means to protect legacy while doing things differently How small experiments can shape a new direction for your farm Building a diversified, direct-to-consumer model Why family—not the operation—has tocome first Navigating uncertainty while creating new opportunities LINKS Follow Hannah & Ashley Rainville: TikTok & Facebook: RainvilleRizzz Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #112: A Family Legacy of Dairy and Determination A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going. Episode #90: Current State of Farming – A Tale of Two Scales This episode breaks down one of the biggest tensions in agriculture today—the gap between small family farms and large-scale operations—and what that means for the future of the industry. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef A practical look at what diversification can actually look like on a farm, including selling direct-to-consumer and building additional income streams beyond traditional models. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    45 分
  • Rebuilding Health, Food, and Family Through Homesteading

    Rebuilding Health, Food, and Family Through Homesteading
    2026/04/14
    “Convenience replaced skill, and we stopped noticing what we lost.” In this episode of Farming on Purpose, I sit down with Kody Hanner, founder of The Homestead Education, to talk about what happens when life forces you to rethink everything—your food, your health, and the way your family operates. Kody shares the story of her husband’s end-stage liver disease diagnosis at 33 and the decision that followed—to completely change how they lived in order to fight for his health. What started as a response to a crisis turned into a full shift toward homesteading, whole foods, and rebuilding lost skills. We talk about the reality of what it takes to produce your own food, why so many families feel overwhelmed trying to start, and how small, intentional changes can lead to long-term transformation. Kody also shares how bringing kids into the process builds responsibility, confidence, and a stronger family unit. This episode is a great listen for anyone who has ever felt disconnected from their food, overwhelmed by where to start, or curious about what it actually looks like to build a more self-sufficient lifestyle. Key Topics: The turning point that led to a complete lifestyle shift What it actually takes to produce your own food at home Why convenience has replaced skill in modern life How to start building homesteading skills without overwhelm The role of food in long-term health and healing Teaching kids responsibility through real-life involvement Why knowledge is more valuable than stockpiling supplies The mindset shift required to live more self-sufficiently LINKS Learn more about The Homestead Education: https://www.thehomesteadeducation.com Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #59: Start Homesteading in Your Kitchen with Meghan Gates Meghan Gates shares how she began her homesteading journey by focusing on simple, practical skills in the kitchen. From baking bread to preserving food and making intentional sourcing decisions, this episode walks through how small, consistent changes can build confidence and capability over time. Episode #64: From Homesteading to Backgrounding Beef and Meat Business Expansion This episode follows the evolution from a small-scale homesteading mindset into a growing livestock and meat business. It covers the transition into backgrounding cattle, expanding production, and the operational and marketing considerations that come with scaling beyond the homestead. Episode #55: The Farm & Food System - Insurance, Regulation, and Trends toward Self Sufficiency A broader look at the systems that shape agriculture and food production, this episode explores how insurance, regulation, and policy impact producers and consumers alike. It also dives into the increasing interest in self-sufficiency and what that shift means for the future of food systems. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    53 分
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