『Farming on Purpose』のカバーアート

Farming on Purpose

Farming on Purpose

著者： Lexi Wright
無料で聴く

概要

 A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legaciesCopyright 2024 All rights reserved. アート クッキング マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発 食品・ワイン
エピソード
  • The Safety Net That Became the Steering Wheel

    The Safety Net That Became the Steering Wheel
    2026/03/24
    “Policies built for emergencies rarely stay temporary.” In this solo episode of Farming on Purpose, I continue the conversation about resource allocation in agriculture — but this time through the lens of policy, infrastructure, and the decisions that quietly shaped modern farming. Most farmers today operate within a system that was built long before they ever planted their first crop. Grain elevators, crop insurance programs, futures markets, rail systems, and federal farm programs all grew out of a moment of crisis during the Great Depression. What started as an emergency response to collapsing farm prices eventually became the framework that now guides much of modern agricultural production. In this episode, I walk through how government involvement in agriculture began in the 1930s, how the Agricultural Adjustment Act reshaped production decisions, and how the infrastructure that followed reinforced those choices for generations. This conversation isn’t about criticizing the system — the policies created during that era helped stabilize agriculture and protect the country’s food supply. But it is worth asking how those policies continue influencing the crops we grow, the risks farmers take, and the structure of rural communities today. If you’ve ever wondered why corn and soybeans dominate so much of the agricultural landscape — or why switching crops isn’t nearly as simple as people often assume — this episode helps explain the deeper story behind it. Key Topics Why the U.S. government first intervened in agriculture during the Great Depression How the Agricultural Adjustment Act reshaped crop production and market stability Why Title I commodity crops (corn, soybeans, wheat, cotton, rice, and peanuts) became the backbone of federal policy How infrastructure — grain elevators, rail systems, ethanol plants, and futures markets — reinforced those crops over time The role crop insurance and federal programs play in reducing risk for producers Why diversification is harder today than it was historically How agricultural consolidation has changed rural communities The difference between feeding people directly and supporting global food systems through commodity production Why simply telling farmers to “grow something else” ignores the infrastructurerequiredto support new crops The tension between stability and flexibility in modern agricultural systems Reflection Questions from This Episode This episode closes with questions designed to help producers think more deeply about the systems they operate within: If the system we farm in today was built during a crisisnearly 100years ago, how might that influence the choices we see as “normal”? What risks does our current system reduce — and what kinds of flexibility might it limit? If diversification were possible in your region, what infrastructure would need to exist first? Are our current production systemsoptimizingstability, efficiency, or resilience? What role should policy play in shaping agricultural production in the future? If the goal is both global food reliability and strong rural communities, how might those priorities be balanced? What conversations should agriculture be having now about the next generation of policy and infrastructure? Links Referenced in This Episode FRASER wholesale price data https://fraser.stlouisfed.org/files/docs/publications/SCB/pages/1935-1939/2755_1935-1939.pdf CBO crop insurance subsidy https://www.cbo.gov/budget-options/60893 GAO crop insurance https://www.gao.gov/products/gao-23-106228 USDA soybean use https://www.usda.gov/sites/default/files/documents/coexistence-soybeans-factsheet.pdf MSU soybean use https://www.canr.msu.edu/news/where_do_all_these_soybeans_go MSU trypsin inhibitor https://www.canr.msu.edu/news/hidden-variable-in-soybean-meal-trypsin-inhibitors-and-swine-growth Journal of Animal Science https://academic.oup.com/jas/article/doi/10.1093/jas/skaf253/8234085 USDA ERS corn overview https://www.ers.usda.gov/topics/crops/corn-and-other-feed-grains/feed-grains-sector-at-a-glance USDA ERS ethanol use https://www.ers.usda.gov/publications/pub-details?pubid=105761 AHA advisory https://www.ahajournals.org/doi/10.1161/cir.0000000000000510 Linoleic acid review https://pubmed.ncbi.nlm.nih.gov/22889633 JAMA plant oils study https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2831265 Johns Hopkins explainer https://publichealth.jhu.edu/2025/the-evidence-behind-seed-oils-health-effects Alternative PUFA interpretation https://pmc.ncbi.nlm.nih.gov/articles/PMC5437600 LINKS Learn more about Outlaw Ranch Care and the Country Living Academy: https://outlawranchcare.com Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50. Sign up for the 8-Hour Marketing Plan here! ...
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    41 分
  • Making Farming and Ranching Accessible for First-Time Landowners

    Making Farming and Ranching Accessible for First-Time Landowners
    2026/03/17
    “People really want the agricultural life. They want to learn how to do it right—they just need someone willing to show them.” In this episode of Farming on Purpose, I sit down with Frank Baggiolini, asset manager and content creator for Outlaw Ranch Care, to talk about a growing shift in rural America: the rise of first-time landowners and the opportunity agriculture has to welcome them. Frank grew up surrounded by agriculture in California, raising registered Polled Herefords through youth projects while his family farmed vegetables in the Salinas Valley. Over the years, his career took him across several corners of the industry—from dairy work and orchard removal to managing equipment operations for large pistachio and almond farms. Today, that experience has come full circle. Through Outlaw Ranch Care and their Country Living Academy, Frank and his partners help new rural landowners learn the practical skills needed to manage their land, care for livestock, operate equipment, and build productive properties. We talk about the reality many new landowners face when they purchase rural property with big dreams but little experience. Frank shares how simple knowledge gaps—from backing a trailer to managing pasture weeds—can quickly become overwhelming without guidance. We also discuss the bigger picture for agriculture. While the rise of small acreage properties can sometimes create tension within traditional ag communities, Frank believes helping new landowners become responsible stewards of the land ultimately strengthens agriculture as a whole. This episode is a great listen for producers, first-time landowners, homesteaders, and anyone thinking about buying rural property and learning how to care for it well. Key Topics Growing up in California agriculture raising Polled Herefords and row crops · How Frank’s career moved through multiple sectors of agriculture · The story behind starting Outlaw Ranch Care · Why many first-time landowners struggle after purchasing rural property · Teaching practical ranch skills through the Country Living Academy · Common mistakes new landowners make when buying tractors and equipment · Documenting the process of building and restoring a small ranch property · The debate around small acreage “ranchettes” and land stewardship · Why helping new landowners succeed can benefit the future of agriculture · How small producers can still contribute to the broader cattle industry LINKS Learn more about Outlaw Ranch Care and the Country Living Academy: https://outlawranchcare.com Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50. Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy Episode #127: Why Farm Succession Planning Can’t Wait A conversation about the urgency of farm and ranch succession planning and what happens when the next generation isn’t prepared to take over. This episode explores the scale of land expected to transition in the coming decades and why preparing the next generation of agricultural leaders matters more than ever. Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business Nola and Mikaela Schultz share how they built Schultz Country Market and created a direct-to-consumer meat business that supports both their family and their farm. Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess Jess Perez shares how she built a cow-calf operation while selling beef directly to consumers and building a digital audience. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    37 分
  • How Local Farmers Are Reaching Customers Beyond the Farmers Market

    How Local Farmers Are Reaching Customers Beyond the Farmers Market
    2026/03/10
    “Farmers markets are great — but they’re a narrow pipe between farmers and consumers.” In this episode of Farming on Purpose, I sit down with Dan Brunner, founder of Market Wagon, to talk about one of the biggest challenges in local food systems: distribution. Dan comes from a background in software and logistics, but his interest in food systems goes back decades. Long before grocery delivery was common, he believed consumers would eventually buy more of their food online. When he met a farmer who shared a similar vision, they partnered to launch Market Wagon in 2017 — a platform designed to connect local farmers and food producers directly with consumers through an online marketplace and delivery network. We talk about the hidden complexity of the modern grocery supply chain, why farmers markets alone can’t scale access to local food, and how Market Wagon is widening the connection between producers and consumers. Dan also shares how the company grew from a single city to serving dozens of regional markets, what the COVID grocery shift revealed about consumer behavior, and why transparency around food production is becoming increasingly important. This episode is a great listen for producers interested in expanding direct-to-consumer sales, farmers navigating multiple marketing channels, and anyone curious about how local food systems are evolving in the digital age. Key Topics: The logistics problems inside the modern grocery supply chain Why farmers markets represent only a small slice of food distribution How Market Wagon connects producers and consumers through weekly delivery hubs The two-sided challenge of building a marketplace for both farmers and shoppers How COVID accelerated online grocery adoption and local food interest Inventory management and pricing for farmers selling through the platform The role of transparency in helping consumers understand how food is produced Why product diversity actually benefits farmers in a shared marketplace What producers should know before joining Market Wagon LINKS Learn more about Market Wagon: https://www.marketwagon.com Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – A conversation with Nola and Mikaela Schultz about building Schultz Country Market and selling farm products directly to customers. This episode dives into pricing, processing challenges, marketing meat, and what it takes to grow a farm business that supports both the family and the land. Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess – Jess Perez shares how she returned to agriculture and built a cow-calf operation while selling beef directly to consumers. This episode explores online storytelling, building an audience, and creating multiple income streams in agriculture. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – Amanda shares how she found her place in a multi-generation cow-calf operation and started selling beef directly to customers. The conversation covers diversification, building new revenue streams, and the real financial considerations behind direct-to-consumer agriculture. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    33 分
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