Fans are Our Brand: Sam Bauman on How to Keep The Audience at the Center of Everything
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Fans are Our Brand: Sam Bauman on How to Keep The Audience at the Center of Everything
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What does it take to build PR for a brand that doesn't believe in red tape? Sam Bauman has the answer.
From local TV news anchor in Michigan to media relations lead at one of the most creative sports entertainment brands in the world, Sam spent ten years reporting the news before the Savannah Bananas called him to help make it. He built their media relations function from the ground up — navigating live game chaos, a zero-red-tape philosophy, and Jesse Cole's core belief that attention beats marketing every time.
In this episode, we discuss knowing your brand goes deeper than a logo or colors, the bar-with-no-sound test for live content, building brand identity across six teams in the Banana Ball Championship League, scenario planning for live sports sideline storytelling, what a mic'd-up home run interview taught Sam about preparation meeting improvisation and much more.
Takeaways
- Transition from News to PR
- Embracing Creativity and Freedom
- Putting Fans First Expanding the fan base through diverse entertainment
- Intentional brand building for different teams
Chapters
- 00:00 Origin Story and Transition
- 06:15 Embracing Creativity and Freedom
- 19:07 Brand and Fan-Centric Approach
- 25:13 Expanding the Fan Base
- 32:27 Intentional Brand Building