Join Kylie at the Farm Wives Club: https://kylieepperson.com/farmwivesclubtheevent/

Kylie Epperson interviews Faith Pierson, a seed seller and agronomy consultant farming in northeast Illinois with her husband and in-laws, about her path from seventh-generation dairy-farm roots in Wisconsin and college basketball to building a consulting business now working in five states. Faith shares why she started her own seed business to add service and value beyond the product, and discusses women in leadership within a historically male-dominated field, emphasizing intuition, relationship skills, and detail-oriented support. She reflects on early entrepreneurship challenges—high-achiever pressure, difficulty delegating, and losing a major customer before Christmas—while describing how setbacks created new opportunities. Faith explains her "crunchy agronomist" approach: using soil and farm-specific data to reduce unnecessary inputs, lower financial risk, and help farms stay viable, with a broader goal of strengthening rural prosperity.

00:00 Welcome to Boldly Grounded

00:41 Meet Faith Pearson

03:01 Farm Life and Illinois Move

04:52 Growing Up Dairy Farm

07:03 Basketball to Agriculture

09:16 Starting in Seed Sales

11:36 Women in Leadership

15:48 Entrepreneurship Challenges

18:23 Delegation And Growth

18:47 Losing A Major Client

20:29 Faith Through Setbacks

22:29 Identity Shifts And Alignment

23:56 Women Leading Agriculture

26:46 Rural Rising Community

28:15 What's Next For Faith

29:29 Crunchy Agronomist Approach

34:53 Changing Agriculture Vision

37:08 Where To Find Faith

39:09 Closing