The podcast is back. After several years away, But, Does It Sell Cars? returns with a renewed focus on the strategies that truly drive automotive retail forward. In this episode, we talk with John V. McAdams, Senior VP of Digital Ads from SOCIALDEALER, a seasoned automotive leader with nearly three decades of experience in both retail and vendor roles. As a previous GM, John has turned around underperforming operations, and led digital strategy for dealerships nationwide, making him one of the industry’s most trusted subject matter experts.

John explains why Facebook Marketplace remains a powerful, high-intent, low-cost source of automotive leads, even as some claim the platform is fading. He breaks down what has changed, why many dealerships are still thriving on Marketplace, and how treating it as a true digital storefront can generate measurable results.

The conversation also explores the growing connection between Marketplace performance and online reputation. Most Marketplace shoppers check a dealership’s reviews before taking action, and Meta’s new in-platform feedback features make reputation even more influential. John outlines the risks, the opportunities, and the operational adjustments dealers must make to protect credibility and maximize conversion.

Additional insights include how to fix common Marketplace mistakes, improve response times, scale reviews through automation, handle negative feedback professionally, and align digital communication with the expectations of today’s buyers.

The core takeaway: Marketplace brings shoppers in the door. Your reputation convinces them to buy. Dealerships that master both build a more consistent and scalable lead engine.

Subscribe to the channel for more conversations focused on what truly sells cars.

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Learn more at: https://socialdealer.com/ Follow SOCIALDEALER: https://www.linkedin.com/company/socialdealer/ Follow Team Velocity: https://www.linkedin.com/company/teamvelocity/ Follow John V. McAdams: https://www.linkedin.com/in/jvm0530/ Podcast Directed and Produced by: www.hiredgunsagency.com