『Online Business By Design』のカバーアート

Online Business By Design

Online Business By Design

著者： Ivana Ivanek
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Welcome to the Online Business By Design Podcast. I'm your host Ivana Ivanek, and this is your mindset and marketing podcast to help you reach your full potential and build your digital business without burning out. And most importantly, enjoy your business journey while you are making money and impact. Grab your favourite note-taking device, lean back and get inspired. I believe that everything you need to build the business of your dreams is already within you. It is time to stop playing small!Ivana Ivanek マネジメント・リーダーシップ リーダーシップ 個人的成功 出世 就職活動 経済学 自己啓発
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  • Ep.79 Why Social Media Engagement Matters (and Simple Ways to Improve It)

    Ep.79 Why Social Media Engagement Matters (and Simple Ways to Improve It)
    2026/05/13
    Host Ivana Ivanek debugs social media myths by explaining what engagement is, why it matters, and best practices to improve it. She shares a personal story about moving from Barcelona to Austria and deciding to return to the Caribbean, emphasizing taking responsibility for decisions despite others’ judgment. Using a client example, she explains how focusing only on lead generation can create a large follower count but near-zero engagement, which undermines trust for potential clients, collaborators, podcast hosts, and speaking opportunities. Grab your favourite note taking device and get inspired.
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    17 分
  • Ep.78 Building a Personal Brand While Living on the Road - with Mariah on MacInnes

    Ep.78 Building a Personal Brand While Living on the Road - with Mariah on MacInnes
    2026/04/29
    Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online. Mariah shares her path from corporate marketing to freelancing and digital nomad life, including quitting her job during COVID, a major surgery after discovering rare neuroendocrine cancer, and how recovery led her to meet her partner, who now complements her business skills. They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy, build a story bank, and use a simple framework, while focusing on connection over vanity metrics. Grab your favourite note-taking device and get inspired.
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    49 分
  • Ep.77 Why a Business Bestie & a Social Media Presence Matter

    Ep.77 Why a Business Bestie & a Social Media Presence Matter
    2026/04/15
    Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five. After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision. Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business card,” encouraging consistent visibility over hiding behind perfecting offers. She highlights Karina’s progress, then outlines next steps: leverage what’s built.
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    17 分
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