The “easy mode” years in Central Texas real estate are over, and honestly, we’re not mad about it. When the Austin housing market cools down, skill matters again: pricing has to be real, listings have to look great, and negotiations have to be handled with care. In this Closer Conversation, we sit down with Jackee Princeau, one of our top agents at Jorgenson Real Estate, to talk about what’s working right now across Round Rock, Georgetown, and Williamson County, and what buyers and sellers keep getting wrong.

Jackee Princeau shares her path from costume design to joining our team as a transaction coordinator during the wild COVID-era rush, then stepping into sales and closing 25 to 30 homes a year. We get into the practical seller playbook for a buyer-leaning market: why “testing a high price” backfires, how communication gaps kill momentum, and why presentation now makes or breaks a listing. We also talk about the rise of AI in real estate marketing and why authenticity still wins, from real community presence to handwritten notes that feel human.

On the buyer side, we unpack the first-time homebuyer process step by step: the first call, the buyer consult, pre-approval, and how quickly the right home can appear when your criteria is clear. Jackee explains concessions, repair requests, and rate buydowns in plain language, plus the mindset shift that saves people months of stress: stop chasing the unicorn and buy the 80% house in the right location. We close with hard-earned lessons about boundaries, red flags, and why you should plan three to five years ahead before you buy.

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