Two stories this week that look completely unrelated. A presidential phone call to a football governing body. A celebrity wedding at Madison Square Garden with zero authorised photos. Both ended the same way: the people trying to control the story lost control of it completely.

FIFA reversed Folarin Balogun's World Cup red card ban after Trump personally called Gianni Infantino. No explanation given. First time in 64 years a player avoided a suspension after being sent off at a World Cup. The USA then lost 4-1 to Belgium anyway. Meanwhile FIFA's own refereeing chief told the press that "nobody can claim FIFA can be influenced by anyone, not even by the FIFA president." He said this. During this tournament.

Also: Argentina vs Egypt. Egypt lead 2-0. Argentina come back. Egypt's goal disallowed by VAR on a borderline call. Egypt's coach says they were cheated. Half the football world agrees. The other half says it's conspiracy thinking. Both halves are arguing about it now, which is its own data point about FIFA's credibility.

Taylor Swift married Travis Kelce on July 3rd. Total media lockdown. No official photos. What happened next: AI-generated wedding images flooded the internet within hours, convincing enough that outlets needed Google DeepMind's SynthID tool to debunk them. Her wedding became the first celebrity event experienced primarily through AI misinformation. Then came the ICE contractor guest controversy. Then Trump. Then the response that became its own story.

This episode is about what happens when institutions and individuals try to own their narrative completely. Spoiler: it usually makes things worse.

The World Cup is back. 48 teams, three host countries, billions of eyeballs, and — somehow — Saudi Aramco as an official sponsor. Sure.

This week we go good, bad, and ugly on the 2026 FIFA World Cup through a media and communications lens. The good: why the World Cup's claim to global shared attention is actually different from every other event that gets called "the last global media event" (yes, we know we say that every time). The bad: what it means for the world's most international tournament to be hosted by a country that has spent four years making it structurally difficult for international people to enter. And the ugly: sportswashing as a communications strategy, FIFA's governance that got quieter rather than cleaner, and what Guy Debord would make of a match ball that is also a brand.

The football is still in there. Finding it just requires looking past quite a lot of other things first.

I'm back from Berlin. Three days at re:publica — Europe's biggest digital culture conference — and I have thoughts.

The good news: the room was packed. People sat on the floor and stood in the doorway to hear a talk about digital dissent in Southeast Asia. People genuinely care about the open internet, democracy, and what happens when platforms eat themselves. There was even a hater in my Q&A, which means at least someone was paying attention.

The complicated news: caring about the right things and building a coalition big enough to actually change them are two different skills. This episode is about the gap between them — and why the people who understand the game best sometimes struggle most to grow the team playing it.

Also: Cory Doctorow, enshittification, and why I'm still wearing the entrance wristband a week later.