『FULL CHAT: Behind the NIL curtain with local agency scout Noah Clair』のカバーアート

FULL CHAT: Behind the NIL curtain with local agency scout Noah Clair

FULL CHAT: Behind the NIL curtain with local agency scout Noah Clair

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Few letters are more of a lightning rod in sports right now than "NIL." It is difficult to have a discussion about the state of college sports without bringing up "Name, Image, and Likeness" which has seemingly transformed from, "let's give athletes a chance to pocket money that is rightfully theirs from, say, endorsements and jersey sales" to, seemingly, this is their salary—this is what it costs for them to play at your school and there are no limitations to it. The nature of both NIL money — and the transfer portal that allows college athletes to change schools without redshirting and without a limit on how many schools they can play for during their eligibility — has frustrated fans and driven away legendary coaches from Nick Saban and Chris Klieman in college football, to Jay Wright and Dusty May in hoops. Last week, May left one of the best and most lucrative gigs in the college ranks at Michigan to take an NBA job with the Dallas Mavericks, reportedly so he didn't have to deal with the headache of NIL and constantly rotating rosters. NIL has certainly affected college teams in South Dakota. Div. I and Div. Division I and Division II teams more frequently lose their best players, who leave for schools that can offer them more NIL money. Of course, NIL has led to a new industry: NIL agents and agencies. Like the pro athletes, these college athletes seek representation to potentially land the best NIL deal. Dollars aren't the only thing at stake for the athletes. Their agents also get a cut of the NIL money, similar to how a real estate agent receives a percentage from selling a home or business property. At this point, NIL agents appear to generally have a negative reputation in the public eye. NDSU coach Dave Richman lashed out about one agent last season while on local television, telling a story about that agent trying to get in the ear of one of his players during the season. Some NIL agents have been called nothing short of slimeballs, scumbags, or snakes by some coaches. Other coaches, like SDSU football's Dan Jackson and USD basketball's Eric Peterson have told us here at Happy Hour there are good eggs in the NIL agency basket— people who mean well and genuinely want to help athletes, coaches, and schools do it "the right way," whatever that means.
Coaches work with NIL agents, as well. While athletes look for pay raises or other places to play, coaches look for athletes to transfer into their program to improve their squads. So, it's about time the South Dakota sporting public meets someone from an NIL agency to learn more about the business and how the process of gaining, keeping, and benefiting from clients works. "CSG" is a South Dakota-based agency that represents not only college athletes seeking NIL opportunities but also currently represents NFL players, most notably Tampa Bay Buccaneers quarterback Baker Mayfield. A new thoroughbred has joined the CSG stable. Perhaps you've heard of him—South Dakota State quarterback Chase Mason. Back in early March, a scout from CSG reached out to the Happy Hour host about joining the show to help illuminate how NIL scouting and agency works for the public. That day has arrived. Noah Clair is CSG's director of scouting, athlete relationships, and NIL. Over 85 minutes, he gave us a glimpse into the world most fans know little about. We hope you find it informative.
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