BECOME THE UNOFFICIAL BOARD DIRECTOR: https://www.genyodha.com/become-an-unofficial-board-director

Want to be part of shaping this? Fill out this research form (anonymous!): https://forms.gle/Y6L5zHr5eY2AmMAv9

I've been job searching on and off for 3 years. And the biggest lesson? Senior people rarely responded to my cold outreach. But my peers-classmates, friends, people at my level--they're the ones who actually helped. Real referrals. Real information. Not generic advice.

That's why I'm building Gen Yodha. A place where early-career people actually help each other instead of performing for algorithms. If you're trying to build a personal brand without a big company name, building something alone, or just want a job without the performative culture, this is for you.

This is the name reveal. Welcome to Gen Yodha. 🏹

T I M E S T A M P S

0:15 - the people who actually helped me get jobs

0:33 - why your peers matter more than you think

1:05 - the problem with existing networking platforms

1:26 - what if helping each other was the default?

1:56 - the name reveal

2:16 - what building a career actually comes down to

2:30 - the unofficial board of directors (and how to join)

3:37 - BTS: filming at 4 AM because my neighbors won't keeep it dowwnn hehe

If any of these resonate with you, drop a comment and let me know which bucket you're in (or if you're all three, like me).

Read my story & decide if you'd like to follow along: anushakannan.com/newsletter

Let's connect:

Instagram: https://www.instagram.com/anusharameshkannann

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Who even am I? https://www.anushakannan.com/

🎙️ For marketing nerds: Subscribe to The 360° Marketing Show @The360DegreeMarketingShow

Want to be part of shaping this?

Fill out this research form (anonymous!): https://forms.gle/Y6L5zHr5eY2AmMAv9

3 years ago, I was looking for something that didn't exist. After trying to find it everywhere and getting 100+ job rejections along the way, I decided to build it myself.

In this video, I'm sharing what I'm building and why it matters for three types of people:

→ Bucket 1: People building their personal brand from scratch (without a big company name backing them)

→ Bucket 2: Builders who feel completely alone and need real feedback from people who actually get it

→ Bucket 3: Job seekers who just want a straightforward recruiting process, not generic rejections with zero feedback

T I M E S T A M P S:

0:15 - Why the job market is brutal for Gen Z & millennials

0:47 - The 3 types of people this is for

1:00 - Bucket #1: Building your brand without a big company name

1:58 - The harsh truth about personal branding

2:35 - Bucket #2: Builders who feel completely alone

3:27 - Why 98% of friends are too nice to give real feedback

4:27 - Bucket #3: People who just want a job (no influencer stuff)

5:21 - The "step marks" concept for recruiting

6:09 - The problem: no space to be visible without performing

6:25 - What's coming next + how to join

7:02 - Moving back to India from the US (quick update)

If any of these resonate with you, drop a comment and let me know which bucket you're in (or if you're all three, like me).

Join From Zero: anushakannan.com/newsletter

Follow along→

Instagram: https://www.instagram.com/anusharameshkannann

LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Next video, I'll reveal what I'm calling this platform, the plan, and how you can join the first 100+ people helping build this thing.

Who even am I?: https://www.anushakannan.com/

🎙️ For marketing nerds: Subscribe to The 360° Marketing Show ⁨@The360DegreeMarketingShow⁩

tags: PersonalBranding, BuildingInPublic, StartupJourney, EarlyCareer GenZCareers JobSearch CareerDevelopment Entrepreneurship SoloFounder BuildingAlone StartupCommunity CareerAdvice JobMarket2025 AIandJobs EntryLevelJobs RecruitingProcess CareerPlatform ZeroToOne BuildingFromScratch ProfessionalGrowth CareerTransformation StartupLife FounderJourney CommunityBuilding RealFeedback CareerSupport

VIDEO ON YOUTUBE! https://www.youtube.com/@anusharameshkannan

I used to think being a generalist meant doing everything at once. Two podcasts, a newsletter, Instagram, TikTok, LinkedIn, even writing a book- all at the same time. And I burned out. Hard.Then I read Essentialism by Greg McKeown, and it completely shifted how I think about focus, priorities, and what it actually means to be a generalist. Turns out, you can have range without spreading yourself thin. You can explore multiple interests without doing them all simultaneously.In this video, I'm breaking down 10 lessons from the book that helped me enter my "focus season"- and why I decided to pause my podcast, my newsletter, and other projects I built from scratch. This isn't about doing less. It's about doing what actually matters.If you've ever felt like you're building a bunch of things but not THE thing, this one's for you.Subscribe if you want to follow along on this journey- I'm building something new and I'll be sharing the whole process.Timestamps:[00:32] Why I started (and paused) so many projects[01:46] Lesson 1: Less but better- doing the RIGHT work[02:16] Lesson 2: The power of saying no (and why I paused my podcast)[02:35] Lesson 3: You can't have it all, but you can have the right thing[03:20] Lesson 4: Burnout isn't a badge of honor[04:53] Lesson 5: How to prioritize when everything feels important[05:30] Lesson 6: Clarity of purpose eliminates distractions (this validated everything for me)[07:19] Lesson 7: "What if I need it later?" is a trap[08:33] The difference between time stacking and multitasking[09:10] Essentialism is a practice, not a destinationJoin From Zero: anushakannan.com/newsletterLet's connect:Instagram: https://www.instagram.com/anusharameshkannannLinkedIn: https://www.linkedin.com/in/anusharameshkannan/Who even am I? https://www.anushakannan.com/🎙️ For marketing nerds: Subscribe to The 360° Marketing Show @The360DegreeMarketingShow