『FOMO & Gen Z: How Exclusive Offers and Campus Promotions Drive Decisions』のカバーアート

FOMO & Gen Z: How Exclusive Offers and Campus Promotions Drive Decisions

FOMO & Gen Z: How Exclusive Offers and Campus Promotions Drive Decisions

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Gen Z’s fear of missing out (FOMO) is shaping the future of brand marketing—especially on college campuses. In this episode of The Campus Insider: Marketing to Gen Z, we explore how FOMO drives purchasing decisions and how brands can capitalize on it through:

• Exclusive discounts designed for Gen Z

• Verification tools like SheerID, ensuring offers reach the right audience

• Limited-time promotions and campus-only events


Learn how limited access, urgency, and shareable moments can foster brand loyalty and long-term engagement.

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