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FINE is a 4-Letter Word

FINE is a 4-Letter Word

著者： Lori Saitz
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"Fine" is a lie leaders tell themselves — and it costs them their people, their culture, and their impact. Every episode, a leader gets honest about what it really takes to lead with empathy, vulnerability, gratitude, and courage… especially when everything isn’t fine. We're sharing how human connection drives innovation, retention, profitability and ultimately, legacy. I trust something in this conversation will stay with you. One thing’s for sure… you’ll never hear—or say—the word “fine” in the same way again.Copyright 2026 Lori Saitz 個人的成功 心理学 心理学・心の健康 経済学 自己啓発 衛生・健康的な生活
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  • 237: Trash Bags to Backpacks with Rob Scheer

    237: Trash Bags to Backpacks with Rob Scheer
    2026/07/16

    Rob Scheer was thrown out at 18 with a trash bag.

    He was the youngest of 10 children. His mother was married six times. His father beat him and his siblings, punching him in the bladder so repeatedly that by the time Rob joined the Navy, it ruptured. He had spent his senior year of high school homeless — sleeping in the bathroom of the taco restaurant where he worked, on beanbag chairs in the public library after closing, and on the floors of friends' homes. He barely graduated. He had no family to go back to. He had no picture to put on his bunk in boot camp except one of Tina Turner.

    Then he became one of the most successful mortgage bankers in the country.

    On Episode 237 of Fine is a 4-Letter Word, Rob Scheer sits down with Lori Saitz to share the full arc: the teachers who believed in him when no one else did, the Navy discharge that sent him hitchhiking down Route 7 with a Salvation Army suit and a fabricated resume, the mortgage industry boss who ripped that resume in half and told him he was the most honest person he had ever met, the 28-year banking career, and the moment he looked at his four children in designer clothes and realized he had raised entitled kids who had never learned empathy.

    That realization led to Comfort Cases — a nonprofit that packs backpacks filled with brand-new essentials for children entering foster care on their first night. No more trash bags. Over 320,000 cases delivered to all 50 states, Washington D.C., Puerto Rico, and the United Kingdom. Three-month waiting list for volunteers. Published by Derek Jeter. Featured on The Ellen DeGeneres Show.

    Rob also shares what it means to be a foster and adoptive father to five sons, including one adopted at 18 in an adult adoption. He talks about why empathy is not in our DNA and must be taught, what leadership actually looks like outside of a job title, and why a five-year-old named Grayson was the one who understood from the very beginning that every backpack needs a blanket.

    Listen on all platforms:

    Search "Fine is a 4-Letter Word" on Spotify, Apple Podcasts, or wherever you get your shows. Subscribe so you never miss an episode.

    Timestamps:

    • 00:00 How Rob's team pitched this episode: "Anytime I can talk about foster care, I'm gonna do that"
    • 01:30 The teachers who shaped him — not parents — and the book signing reunion with Mrs. Boley
    • 05:00 Aging out of foster care at 18: the trash bag at the door, the youngest of 10
    • 06:30 His mother's choices vs. her environment — and why Rob refuses to blur that distinction
    • 07:30 Senior year homeless: the taco bathroom, the library beanbags, the school breakfast line
    • 09:30 Joining the Navy to have somewhere to go — and being voted Honor Man at boot camp
    • 11:30 The bladder rupture: 12 years of his father's abuse, and how the Navy discharged him
    • 13:00 Hitchhiking down Route 7, the Salvation Army suit, and the fabricated resume
    • 14:30 Confessing the lies to his boss — and the boss who ripped the resume and said "get back to work"
    • 16:00 28 years in banking, mortgage companies across the country
    • 17:00 Looking at four entitled children in designer clothes and realizing something had to change
    • 18:00 What five-year-old Grayson said about the blanket in the backpack
    • 19:00 320,000 cases delivered to all 50 states, DC, Puerto Rico, and the UK
    • 19:30 Empathy is not in our DNA — it has to be taught
    • 23:00 Derek Jeter published his memoir. The Ellen Show. Walking away from banking for purpose.
    • 25:00 740 children enter foster care every day in the United States
    • 25:30 Three-month volunteer waiting list, 40,000 cases this year, and the expansion plan
    • 28:00 Leadership: not a title, not followers, not waiting for someone else to fix the problem
    • 29:00 How you can help: used books, hotel toiletries, yarn for the women at Topeka Correctional Facility
    • 31:00 The gecko/iguana/frog stuffy knitted by women at a Kansas prison — and Melissa Etheridge's role
    • 32:00 Tina Turner's Simply the Best — the only picture he had in boot camp
    • 32:30 How to reach Rob

    Connect with Rob:

    • Linkedin: https://www.linkedin.com/in/rob-scheer-27482653/
    • Website: https://comfortcases.org/

    About the Show:

    Fine Is a 4-Letter Word is the show for leaders who are tired of pretending everything is okay. Host Lori Saitz brings on guests who get honest about what it really takes to lead with empathy, vulnerability, gratitude, and courage. New episodes every week.

    Subscribe so you never miss an episode, and if this conversation hit home, leave a review. It helps more leaders find the show.
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    37 分
  • 236: Built It, Sold It, Bought It Back with Jodi Scott

    236: Built It, Sold It, Bought It Back with Jodi Scott
    2026/07/09
    Jodi Scott fell off her bike. That's how Green Goo started. Riding the same Texas road she rode every day, her laces caught in the spokes, and she looked up at an overgrown driveway leading to a white Southern colonial estate she'd somehow never noticed before. The next day, a for sale sign appeared. Her realtor grandmother told her she'd never qualify for the loan and that no one goes to Kyle, Texas. She bought it anyway. That one bed and breakfast became four B&Bs, four wedding venues, and three event services companies. Then she got pregnant, found a first aid cabinet full of ingredients she couldn't justify, and called her mom and sister to start making plant-based salves in the kitchen — production eventually took over so completely they had to cook meals outside on camping equipment. Green Goo grew into a national retail brand. Then came the pandemic, a sale to what looked like the right partner, and a federal raid on that partner that gave Jodi less than 24 hours to terminate her entire team — her mom, sister, husband, brother-in-law, and closest friends. On Episode 236 of Fine is a 4-Letter Word, Jodi Scott tells Lori Saitz the full story: the military upbringing that shaped her values, the pivot from psychoneuroimmunology into entrepreneurship, the coach who wouldn't let her cancel her Monday session, and the two-year fight to buy Green Goo back. Plus how Taylor Swift's Ready For It became her boardroom pump-up song — a detail her 14-year-old daughter had to remind her of.Listen on all platforms: search "Fine is a 4-Letter Word" on Spotify, Apple Podcasts, or wherever you get your shows. Timestamps: 00:00 How Jodi found the show and why she insisted on reaching out personally 01:30 Military upbringing: honor, integrity, commitment, and overdue library books 02:30 Her mother, the self-taught programmer who predicted mobile business in the third grade 04:00 Pre-med pivot: double major in biology and psychology, master's in health psychology 04:45 Psychoneuroimmunology: training physicians on the biopsychosocial model 06:30 Why international medical students were the most open to holistic thinking 09:30 The bike fall, the overgrown driveway, and the phone call to her grandmother 11:30 One bed and breakfast becomes four, plus four wedding venues and three other companies 15:00 A pregnant Jodi, a first aid cabinet full of chemicals, and the idea for Green Goo 16:30 Growing herbs in Idaho, drying them on screen doors, selling at farmers markets 18:00 Why they renamed the entire brand Green Goo — because customers kept calling it that 19:30 Plant-based first aid before plant-based was a category: the uphill battle with buyers 23:30 The pandemic pivot from retail to online, and why they almost did not survive 25:00 Selling the company to find a financial partner — and what happened next 26:30 The acquirer gets raided by the feds. 24 hours. Entire team terminated. 28:30 The kitchen table moment: running out of lip balm and getting emails from customers 30:30 The coach who refused the cancellation and started a mental fitness boot camp 32:30 Micro-meditations every three hours: how presence rebuilt her decision-making 34:30 Leadership advice: anticipate the worst contractually, invest in mental fitness 36:30 Taylor Swift's Ready For It as her boardroom prep song, revealed by her daughter 37:30 Where to find Jodi: greengoo.com and LinkedIn at Jodi Scott Guest Bio: Jodi Scott grew up in a military family, drawing service and resilience from her father and reinvention from her self-taught programmer mother. After studying biology and psychology (plus a master's in health psychology) and training physicians in holistic care, a chance bike accident redirected her into hospitality — building four B&Bs and four wedding venues. A sketchy first aid cabinet during pregnancy inspired her, her mother, and sister to launch Green Goo, a plant-based first aid and skincare brand that grew from an Idaho herb garden into national retail. After a sale to Green Goo collapsed when the acquirer hit federal legal trouble, Jodi spent two years rebuilding — then bought the company back. She now runs Green Goo with her family in Colorado. Connect with Jodi Scott: LinkedIn: https://www.linkedin.com/in/jodi-scott-7234331b8/ Website: https://www.greengoo.com/ Jodi is open to connecting with people who reach out directly. About the Show: Fine Is a 4-Letter Word is the show for leaders who are tired of pretending everything is okay. Host Lori Saitz brings on guests who get honest about what it really takes to lead with empathy, vulnerability, gratitude, and courage. New episodes every week. Subscribe so you never miss an episode, and if this conversation hit home, leave a review. It helps more leaders find the show.
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    41 分
  • 235: You Get Paid for This? with Will Steel

    235: You Get Paid for This? with Will Steel
    2026/07/02
    What do you do when you get offered the top job in your industry and you turn it down anyway? Will Steel did exactly that. He grew up in rural Yorkshire, delivering milk at the age of three alongside his mother, who ran the family's milk round for 40 years just to cover the grocery bill. He worked for a stonemason from age 12 to 16, digging graves and mending roofs. He talked his way into an engineering apprenticeship, earned two technician qualifications simultaneously, got into university, discovered the Royal Air Force Flying Club, and became an RAF pilot — something he describes as almost impossibly unlikely for someone with his background. Then he joined the airlines. And hated it. He calls commercial flying "like being a bus driver" — rigidly routed, waiting to get home, doing it for the paycheck and nothing else. When he discovered the Landmark Forum and realized he could make a real difference with people, he was offered the top role in UK aviation: flying long-haul 747-400s out of Heathrow for British Airways. At the same time, he was offered a job starting at the bottom in personal development work — with a 75% pay cut. He took the pay cut. On this episode of Fine is a 4-Letter Word, Will Steel — now a business coach, author of Free to Lead, and host of the Free to Lead podcast — talks with Lori Saitz about the values he was raised with, the career pivots that looked like madness from the outside, and the core problem he now spends his days solving: business owners who are working 65-75 hours a week, trapped inside their own companies, unable to delegate, and wondering why the business is not growing. He also shares the practical tool he uses to help clients get their time back, the story of a car body shop owner who went from chasing $2.5M to landing a $23.5M acquisition offer, and why authenticity is not a feeling — it is a practice of catching yourself being inauthentic and telling the truth about it. Listen on all platforms: Search "Fine is a 4-Letter Word" on Spotify, Apple Podcasts, or wherever you get your shows. Subscribe so you never miss an episode. Timestamps: [00:00] Will calls in from Costa Rica, about to go surfing after this [01:30] The values he was raised with — and delivering milk at three years old in Yorkshire [04:00] His mother's 40-year milk round and what his parents built from nothing [06:00] Hard work vs. working smart: how his thinking evolved [08:30] The car body shop owner who went from $2.5M to $23.5M in 12 months [11:00] The unlikely career path: stonemason, engineer, university, RAF pilot [14:00] Joining the airlines — and why it felt like being a bus driver [15:30] The Landmark Forum, the British Airways offer, and the 75% pay cut decision [18:00] "You can't get enough of what you don't really want" [20:00] Why business owners get stuck in the doing, and what it costs them [23:00] The 15-minute time audit tool that reveals where the hours actually go [25:00] The architect who spent 7.5 hours a week driving kids to school — and got it all back [27:00] Delegation done right: pay for outcomes, not doing [31:00] What the Saudi Arabia pharmaceutical executive learned about his own communication [32:00] Authentic leadership: it is not a feeling, it is a practice [34:00] Rock 'n' Roll Star by Oasis — and why Will almost became a singer instead [36:30] How to reach Will: willsteel.com | Book: Free to Lead | Podcast: Free to Lead Guest Bio: Will Steel grew up in rural Yorkshire, England, in a family built on work ethic and honesty. His mother ran a milk delivery round for 40 years to cover household expenses while his father worked in a tractor factory. Will worked alongside a stonemason from age 12, completed dual engineering apprenticeships, earned a degree in electronic engineering, and discovered flying through his university's Royal Air Force squadron. He became an RAF pilot, joined commercial aviation, and then walked away from a British Airways 747 captain position to pursue work in personal development after attending the Landmark Forum. He has since spent 27 years coaching business owners and leading large-format programs across industries, helping them identify where they are stuck, recover their time, and grow their businesses by working less hours while generating substantially more. He is the author of Free to Lead and hosts a podcast of the same name. Connect with Will Steel: Linkedin: https://www.linkedin.com/in/will-steel-business-coach-high-performance-transformation/ Website: willsteel.com Book: Free to Lead About the Show: Fine Is a 4-Letter Word is the show for leaders who are tired of pretending everything is okay. Host Lori Saitz brings on guests who get honest about what it really takes to lead with empathy, vulnerability, gratitude, and courage. New episodes every week. Subscribe so you never miss an episode, and if this conversation hit home, leave a review. It helps more leaders find the show.
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    40 分
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