The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funnels. You also have to push back on the tempting mindset of "just maintaining," because in this rapidly saturating online space, you have to actively grow just to stay in place, since client rosters naturally shrink and audiences go stale if you're not continuously building. Identify whatever decision you've been avoiding—the problem client, the underpriced package, the task you should have outsourced—and rip the band-aid off by consolidating, outsourcing, or deleting.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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