“To niche or not to niche?” It’s one of the loudest questions in the business world, and also one of the most misunderstood.

In this episode, we’re talking about a truth that doesn’t get enough airtime: Not everyone is meant to build the same kind of business.

Some people thrive with structure, specificity, and clear lanes. But others are here to have fun, follow desire, and get paid doing what lights you up.

If you’ve ever felt boxed in by niche advice, if you’ve tried to “clarify your message” and somehow felt more disconnected, and if you secretly know you’re built differently but haven’t fully owned it yet – This episode is for you.

We’ll explore why your desires aren’t random, why joy is a valid business strategy for certain people, and what shifts when you realize You are the niche.

In This Episode, We Cover:

⭐️ Why niche advice works beautifully for some people, and not at all for others
⭐️ Why wanting more fun, freedom, and joy isn’t “normal”
⭐️ What changes when you stop trying to niche down and start owning your desires (because desire is a calling, not something you need to justify)
⭐️ How talking to your people becomes effortless when you claim the life you want

When you claim your desires and lead from that place, the people who are just like you will hear you – and they’ll know you’re speaking directly to them.

Connect with Jennifer outside of the podcast:

👉 Come into The Expansion Room @ jenliss.com/expansion

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