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Diary of a CEO might look like a business podcast on the surface, but I think it’s really something very different.

In this episode, I break down the biggest contradictions behind Steven Bartlett’s brand, from the gap between the show’s title and its actual content to the way vulnerability, authority, and influence get packaged for mass appeal.

I also get into the difference between content that feels profound and content that’s actually useful, and why some of the biggest podcasts in the world may be built more to keep your attention than to help you take action.

📌 Jump In Here:

0:00 - Steven Bartlett critique begins

0:33 - Irony #1: It’s not really about being a CEO

3:04 - Irony #2: It feels deep, but lacks takeaways

6:01 - Irony #3: Honesty, vulnerability, and ad controversies

8:26 - Is the podcast actually helping you?

9:35 - More podcast guru breakdowns coming next

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