『The Experience Strategy Podcast』のカバーアート

The Experience Strategy Podcast

The Experience Strategy Podcast

著者： Dave Norton Aransas Savas and Joe Pine
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概要

 With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.2024 マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • Something Big Is Happening — And Experience Strategists Need a Point of View on AI

    Something Big Is Happening — And Experience Strategists Need a Point of View on AI
    2026/02/26
    The Experience Strategy Podcast | substack.theexperiencestrategist.com A post on X went viral — 38,000 reshares, 83 million reads. Written by respected AI voice Matt Schumer, it opens with a gut-punch analogy: think back to February 2020. Most of us weren't paying attention to a virus spreading overseas. Then in three weeks, everything changed. Schumer's argument is that we are in a similar "this seems overblown" phase right now — except what's coming is bigger than COVID. Dave, Joe, and Aransas dig into the article, push back where it's overblown, and land on what experience strategists actually need to do about it. What's in This Episode The article's core argument. AI isn't just getting better — it's getting faster, more capable at complex tasks, and increasingly independent of human involvement. The latest models are now building and debugging the next version of themselves. Schumer's point: no matter how complex or human your job feels, it's getting closer to AI's reach by the millisecond, not the minute. What Schumer says to do about it — and the team's reaction: Use AI seriously. Don't dabble. Understand what it can actually do.Get your financial house in order. This isn't the time to be overextended.Lean into what's hardest to replace. Anything you do primarily on a screen is likely a 1–2 year exposure.Rethink what you're telling your kids. Their dreams just got closer — and the path there looks different.Get in the habit of adapting now, not when you're forced to. Joe's take: good prescription, overblown description. AI is a tool, and no technology in history has eliminated more jobs than it created. The real question is mindset: executives who come to AI asking "how do I automate people out?" will find exactly that. Executives who ask "how do I augment my people?" will find something much more powerful in the human-plus-AI combination. The disruption, as with all disruptive innovation, starts at the bottom of the value chain and moves up — which means you need to be working above it. The echo chamber problem. Joe raises a concern that's already documented: AI increasingly trains on AI output, creating what researchers are calling model collapse — a cyclical echo chamber where biases get replicated and amplified rather than corrected. The telephone game at civilizational scale. Aransas connects this to the show Pluribus, which she found boring as a narrative but compelling as a metaphor for hive-mind homogenization. What experience strategists specifically need right now — three points from Dave: Provenance. As AI commoditizes outputs, original sources become more valuable, not less. If you're building consumer insights without actually talking to consumers, you're already three steps from provenance. The strategists who can signal authentic, original sourcing will be disproportionately valuable. Cross-disciplinary thinking. Experience strategists have been operating too narrowly — personas, journey maps, CX mechanics. AI gives you superpowers across marketing, planning, and adjacent disciplines. Use them. Going deeper on the same narrow lane is the wrong direction. A strategic point of view. Not an opinion. A point of view. The difference: a POV is grounded in a real perspective on where things are headed and what companies should do about it. Joe's Transformation Economy is the model. Right now, the most defensible experience POV is transformation — because transformation is the economic offering most deeply dependent on human expertise, authentic relationships, and the kind of curated AI deployment that actually requires strategic judgment. The era of typos and texture. Aransas's 15-year-old put it well: right now, the most human signal is imperfection. Messy feelings, quirky punctuation, genuine awkwardness — these are becoming markers of authenticity in a world of smoothed-out AI output. The demand for what feels genuinely human is rising alongside the supply of what doesn't. Key Quotes "Knowledge work has changed forever. That is going to be a rough adjustment for all of us — and all experience strategists are knowledge workers." — Dave Norton "If you come with the mindset of how can I get rid of people, you'll find ways to get rid of people. But if you come with a mindset of how this augments my people's skills and makes them better — you'll be amazed at what human plus AI can do." — Joe Pine "Provenance is going to become more and more important. The inputs have to be better. Original data, original source — how do you get to that?" — Dave Norton "The most defensible experience point of view you can have right now is probably transformation — because it's the one built on technology and human expertise together." — Aransas Savas "This isn't a sit-on-our-hands-and-wait situation. This is a get-engaged situation." — Aransas Savas Referenced "Something Big Is Happening" by Matt Schumer — [https://x.com/mattshumer_/status/2021256989876109403]...
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    25 分
  • It's Launched! The Story Behind the Transformation Economy Book

    It's Launched! The Story Behind the Transformation Economy Book
    2026/02/05

    In this special episode of the Experience Strategy Podcast, Joe Pine shares with Dave and Aransas background about the book! To celebrate the release of his new book, The Transformation Economy. The conversation traces the book's origins from the final two chapters of The Experience Economy, explores why the world is finally ready for this idea, and unpacks key frameworks — including encapsulation (preparation, reflection, and integration) — that make experiences truly transformative. The trio also discusses the role of AI in enabling transformation, why businesses must foster human flourishing, and who stands to benefit most from reading the book.

    Key Topics

    Why now for The Transformation Economy? Joe waited over 25 years because "the world wasn't ready" and he "didn't know enough." Research through Stone Mantle's collaboratives, the World Experience Organization, and post-COVID shifts toward meaningful experiences signaled the time had come.

    Catalysts for transformation. The most prevalent catalyst is trauma — illness, loss, job changes, retirement. These disruptions create the conditions where people seek to see, do, and be differently.

    The four spheres of human flourishing:

    1. Health & well-being
    2. Wealth & prosperity
    3. Knowledge & wisdom
    4. Purpose & meaning

    Encapsulation — the essential framework (Chapter 4): To turn a memorable experience into a transformative one, you need three layers around the core experience: preparation (priming beforehand), reflection (making meaning afterward — which retroactively increases the value of the experience), and integration (sustaining change over time).

    The business model problem. Most companies get paid for the event, not the outcome. Shifting to outcome-based pricing — as McKinsey is doing with AI projects — aligns incentives with lasting transformation.

    AI as a transformation enabler. AI makes the hardest parts of delivering transformation (especially ongoing integration and support) dramatically more accessible and affordable.

    Who Should Read This Book?
    • Companies in education, finance, health, and well-being
    • Any business focused on improving the lives of families and individuals
    • The creator economy — creators already doing transformation work who need frameworks to do it well and realize its full value
    Notable Quotes
    • "The entire raison d'être of business is to foster human flourishing." — Joe Pine
    • "Reflection retroactively increases the value of the experience." — Joe Pine
    • "If you don't do it, it's just lazy." — Aransas Savas, on using available technology to encapsulate experiences
    Mentioned in This Episode
    • The Transformation Economy by Joe Pine
    • The Experience Economy by Joe Pine & Jim Gilmore
    • Stone Mantel's Experience Strategy Collaboratives
    • The World Experience Organization (founded by James Wallman)
    • Arrival 360 Conference
    • Daniel Kahneman's experiencing self vs. remembering self
    • McKinsey's outcome-based AI pricing model

    Podcast Sponsors:

    Learn more about Stone Mantel

    https://www.stonemantel.co

    Sign up for the Experience Strategist Substack here:

    https://theexperiencestrategist.substack.com
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    21 分
  • The Big, Transformational, Business of Longevity

    The Big, Transformational, Business of Longevity
    2026/01/29

    Summary

    In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the burgeoning field of longevity and transformation. They explore the aspirations of individuals seeking to live longer and healthier lives, the shift in healthcare from a reactive to a proactive approach, and the role of social proof in driving transformation. The conversation also touches on the evolution of trust in the age of social media, the changing narrative around aging, and the future accessibility of longevity solutions.


    Takeaways

    • People aspire to live longer and healthier lives.
    • The healthcare industry is shifting from fixing problems to promoting flourishing.
    • Social proof is becoming increasingly important in the transformation economy.
    • Decentralized trust is shaping how people validate health claims.
    • The placebo effect plays a significant role in perceived health outcomes.
    • Aging is often misunderstood; many peak in their 50s and 60s.
    • The evolution of science and brand is changing customer expectations.
    • Wealthy individuals often drive innovation in health and longevity.
    • The future of longevity solutions may become more accessible over time.
    • Trust in brands is less centralized and more influenced by personal experiences.


    Chapters

    00:00 Introduction to Transformation and Longevity
    03:10 The Ambition of Living Longer and Healthier
    05:59 The Shift in Healthcare: From Fixing to Flourishing
    09:07 The Role of Social Proof in the Transformation Economy
    12:16 The Impact of Personal Research and Influencers
    15:13 The Evolution of Science and Brand in Health
    18:02 Reframing Aging: Opportunities in the Second Half of Life
    21:14 The Future of Longevity and Accessibility

    Podcast Sponsors:

    Learn more about Stone Mantel

    https://www.stonemantel.co

    Sign up for the Experience Strategist Substack here:

    https://theexperiencestrategist.substack.com
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    23 分
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