『Experience Builders』のカバーアート

Experience Builders

Experience Builders

著者： Khalil Benalioulhaj
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 Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.Khalil Benalioulhaj マネジメント・リーダーシップ リーダーシップ 経済学
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  • 059 - Where is Your Next $1M in Business Coming From?

    059 - Where is Your Next $1M in Business Coming From?
    2025/10/23

    Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.


    What You’ll Learn

    • Three strategic channels for generating your next million in revenue
    • How to systematically grow existing client relationships beyond current offerings
    • Proven frameworks for identifying and approaching high-value target accounts
    • Why business development strategies are evolving and what's working now
    • Critical warning signs when pursuing large opportunities or acquisitions


    Time Stamps

    • 00:49 - Current Business Climate
    • 01:42 - Strategic Growth: Acquisitions and Alliances
    • 04:28 - Maximizing Revenue from Existing Clients
    • 19:59 - Evolving Business Development Strategies
    • 24:28 - Targeting New Accounts: Strategies and Insights
    • 25:50 - Networking and Building Relationships
    • 32:21 - Challenges and Risks in Business Growth
    • 43:49 - Key Takeaways and Final Thoughts


    Snippets from the Episode

    • "I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin
    • "By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin
    • "Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil Benalioulhaj


    Key Takeaways

    1. Don't Hope to Grow - Plan Your Growth
    2. Focus on Profitable Revenue Over Total Revenue
    3. Segment Clients Into Strategic Categories
    4. Networking and Referrals Drive New Business
    5. Protect Your Business Model During Rapid Growth


    Resources

    • Need Help With An Event? Get in touch with ⁠CrewXP⁠
    • Watch On ⁠YouTube⁠
    • Follow Us On Social: ⁠LinkedIn⁠, ⁠Facebook⁠
    • Have Questions? ⁠Email us⁠


    More from Chris

    • ⁠CrewXP⁠
    • ⁠Email Chris⁠
    • ⁠LinkedIn⁠


    More from Khalil

    • ⁠benali.com ⁠
    • ⁠Email Khalil⁠
    • ⁠Meet With Khalil⁠
    • ⁠LinkedIn⁠
    • ⁠Facebook⁠
    • ⁠Instagram⁠

    Connect With Us

    Ready to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.
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    46 分
  • 058 - Government Shutdown: Steering Through Uncertainty in the Events Industry

    058 - Government Shutdown: Steering Through Uncertainty in the Events Industry
    2025/10/10
    Chris Griffin breaks down how the current government shutdown affects the trade show and exhibit industry beyond the obvious. While most exhibit houses report no direct business impact, the political instability creates ripple effects that smart business leaders can't ignore—from military event cancellations to broader concerns about economic uncertainty and business confidence.What You'll LearnWhy government shutdowns matter even when your business isn't directly affectedHow political instability impacts client spending decisions and business confidenceThe connection between government operations and critical trade show infrastructurePractical contingency planning strategies for uncertain political climatesWhy this pattern of governmental dysfunction poses long-term risks to business growthKey Topics & Timestamp00:24 - Understanding the Government Shutdown00:43 - Impact on Small Businesses01:37 - The Budget and Continuing Resolutions02:58 - Political Stalemate and Its Consequences05:31 - Broader Economic Concerns15:52 - Practical Steps for Businesses21:03 - Conclusion and Final ThoughtsSnippets from the Episode"Isn't that a good sentiment to greet every day with, Khalil? 'I've got a lot to learn today.'"— Chris Griffin"It's been 25 years since the United States has been able to present and agree on a balanced budget in Congress. So we've been in this slow death spiral of disagreeing and disagreeing more."— Chris Griffin"While there is no direct impact today on this current shutdown to businesses in our space, there is major concern by all business leaders that this inability to agree is just another nail in the proverbial coffin of our inability to trust our institutions."— Chris Griffin"I think we're all looking forward to and counting on a solid economy in 2026. But most of us always have some kind of defensive or contingency plan."— Chris GriffinKey TakeawaysNo Immediate Direct Impact on Most Exhibition BusinessesMilitary Events and Government Contracts Are VulnerableTravel Infrastructure Workers Face Payment DelaysBusiness Confidence Erodes with Repeated Government DysfunctionInternational Trade Show Participation Could DeclineContingency Planning Becomes More CriticalOctober 15th Military Pay Deadline Creates Resolution PressureResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your exhibit sales career? Share your biggest sales challenge with us and connect with fellow Experience Builders who are mastering the new rules of our industry.
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    23 分
  • 057 - Can You Make a Great Paycheck Selling Exhibits?

    057 - Can You Make a Great Paycheck Selling Exhibits?
    2025/09/25
    Chris Griffin reveals the harsh reality: it now takes 600 dials to get 2 appointments in exhibit sales. But don't panic - he and Khalil break down the blueprint for building a six-figure income in today's relationship-driven market, from LinkedIn strategies to vertical market mastery.What You’ll LearnWhy traditional cold calling is dead and what replaced itThe 5-step framework for building sustainable exhibit sales successLinkedIn prospecting strategies that actually work in our industryHow to become the subject matter expert that clients chaseThe psychology behind influence and relationship buildingTime Stamps00:23 - The Heyday of Sales: Chris Griffin's Journey01:28 - The Evolution of Sales Strategies02:50 - Challenges in Modern Sales05:00 - The Role of Younger Salespeople08:31 - The Importance of Referrals and Incentives10:52 - The Shift to Strategic Selling13:03 - Becoming a Subject Matter Expert20:17 - Influence and Relationship Building23:02 - Finding Business in a Changing Environment24:31 - The Evolution of LinkedIn for Business26:36 - Effective Engagement Strategies on LinkedIn32:29 - Principles for Successful Sales on LinkedIn37:54 - Key Takeaways for Trade Show Sales ProfessionalsSnippets from the Episode"We're not selling stuff anymore. We're not selling exhibits. Brands are looking for sales results - filling pipeline, generating qualified leads."— Chris Griffin"It takes 600 dials to get through to 20 live people. Out of those 20, you'll end up with two appointments."— Chris Griffin"Stop trying to get what I want, start helping other people get what they want."— Chris Griffin"Always make sure you're putting more into the relationship than you're asking to take out."— Chris GriffinKey TakeawaysMaster the New Sales RealityFocus on Strategic Partnerships Over Product SalesBecome a Vertical Market Subject Matter ExpertLeverage LinkedIn Native Engagement StrategiesBuild Relationships Through the Seven Influence PrinciplesPlay the Long Game for Sustainable IncomeCreate Customers for Life Through Value-First ApproachResourcesInfluence by Robert CialdiniThey Ask You Answer by Marcus SheridanThe One Minute Manager by Ken Blanchard and Spencer Johnson⁠Trade Show Displays⁠Need Help With An Event? Get in touch with ⁠⁠⁠⁠⁠⁠CrewXP ⁠⁠⁠⁠⁠⁠Watch On ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠Follow Us On Social: ⁠⁠⁠⁠⁠⁠LinkedIn,⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠Have Questions? ⁠⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠⁠More from Chris⁠⁠⁠⁠⁠⁠⁠⁠CrewXP ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Chris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠Connect With UsReady to hear more landman success stories and industry insights? Subscribe to The Land Department podcast and connect with us on LinkedIn. Know a landman with an inspiring story? Send us their name - we're building a library of industry biographies that showcase the incredible people in our business.
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    44 分
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