『Executive Edgecast』のカバーアート

Executive Edgecast

Executive Edgecast

著者： A Podcast by Sopra Solutions
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Executive Edgecast with Marg Bouse is built for one thing: giving you moves you can actually use to grow your business and sharpen your leadership team.


Every episode puts a battle-tested subject matter expert in your ear—people who have actually scaled small and medium businesses, rescued failing go-to-market plans, tightened operations, and led teams and initiatives to achieve great things.

No theory, no motivational sugar. Just proven playbooks, exact moves, and real-world results.


You'll hear how they really did it: the questions they asked, the levers they pulled, what they killed off, and what they'd repeat every time. It's the kind of conversation you forward to your leadership team with: "Watch this—let's do this."


If an episode gives you even one move you can use, please don't let it die in your headphones. Subscribe, and send it to the people helping you build what's next—your partners, leadership teams, and rising stars will benefit.



© 2025 Executive Edgecast 経済学
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  • Selling in Today’s Economy: Adapting, Human Connection, and Thriving in a Changing Market with Laura Milewski

    Selling in Today’s Economy: Adapting, Human Connection, and Thriving in a Changing Market with Laura Milewski
    2025/12/17

    In this episode, host Marg Bouse welcomes seasoned sales leader Laura Milewski for an honest and energizing conversation about what it really takes to sell—and succeed—in today’s volatile economy.

    With over two decades in enterprise and technology sales, Laura shares the human realities behind the profession: the pressure, the passion, and the power of authentic connection. From defining what a lead truly is to balancing digital automation with human relationships, Laura offers candid insights that every salesperson, marketer, and business leader can learn from.

    🎯 In this episode, you’ll learn:

    • Why “Build, Retain & Grow” remains the timeless foundation of sales success
    • How to align your personal brand with your company’s purpose and mission
    • The provocative question every leader should ask: “How do we define a lead?”
    • What economic uncertainty and turnover mean for today’s buyer journey
    • How to maintain passion, integrity, and empathy amid constant change
    • Why marketers should walk a mile in sales’ shoes to truly understand their customer

    💡 Key takeaway:
    Sales is no longer about transactions—it’s about trust. In a noisy, data-driven world, the winners are those who stay human, stay curious, and keep showing up.

    📎 Resources Mentioned

    • LinkedIn for Professional Networking: https://www.linkedin.com
    • Harvard Business Review: “The New Psychology of Sales” – https://hbr.org
    • Related Episode: Customer Marketing: Jackie Bouse on Turning Happy Clients into Growth Engines (LINK)

    👇 Join the conversation:
    What’s changing most about sales in your world? How are you keeping the human touch alive? Share your experiences below!

    #SalesStrategy #WomenInSales #B2BMarketing #Leadership #SalesTraining #ProfessionalGrowth #BusinessDevelopment #RelationshipSelling #ConversationsWithMargaret #LauraMilewski #CareerGrowth #FutureOfWork #SellingInTodaysEconomy #AuthenticLeadership

    Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

    executiveedgecast.com

    Listen/watch in video form: Youtube.com/@ExecutiveEdgecast
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    45 分
  • Finding Your Frequency: Messaging and Positioning with Mark DiFraia

    Finding Your Frequency: Messaging and Positioning with Mark DiFraia
    2025/12/03

    In this episode, host Margaret P. Bouse sits down with Mark DiFraia for an in-depth discussion on the art and science of messaging and positioning.

    Mark explains how he helps companies “find their frequency” — tuning their message so that every stakeholder, from investors to customers, hears the same clear, consistent story. Drawing on his background as both a musician and a messaging pro, he shares why alignment, clarity, and repetition are the keys to turning brand noise into a performance that resonates.

    🎯 In this episode, you’ll learn:

    • How to develop a messaging framework that unifies your team and drives all communications
    • Why it’s important to train founders and teams to communicate on-message
    • How to measure messaging success
    • Why patience and consistency are essential

    💬 Key takeaway:
    Messaging isn’t about saying more — it’s about saying the right things, consistently, to the right audience, so that every word moves your buyers closer to action.

    📎 Resources Mentioned

    • 440 Marketing Blog: http://4fortymarketing.com/blog/
    • Mark on LinkedIn: https://www.linkedin.com/in/markdifraia

    🎥 Related Episode: “Customer Marketing: Turning Happy Clients into Growth Engines” with Jackie Bouse

    How do YOU make sure your team stays “in tune” with your brand message? Share your tips or challenges — we’d love to hear from you.

    #MessagingStrategy #BrandPositioning #MarketingPodcast #B2BMarketing #Leadership #440Marketing #MarkDiFraia #ConversationsWithMargaret #BrandMessaging #CommunicationsStrategy #GoToMarket #MarketingFramework #EmpathyInBusiness

    Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

    executiveedgecast.com

    Listen/watch in video form: Youtube.com/@ExecutiveEdgecast
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    50 分
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