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Examine the Resistance When It Comes Up [Ep. 369]

Examine the Resistance When It Comes Up [Ep. 369]

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If you’ve ever been told to just “push through the resistance” but something in your business still doesn’t feel right, this episode is going to challenge that advice. In this episode of The Real Truth About Business podcast, I’m breaking down why resistance isn’t always something you need to override and how it directly impacts your business strategy and revenue growth. This is for service-based entrepreneurs who are stuck in a revenue plateau, forcing strategies that don’t feel aligned, and wondering why things still aren’t working. After 9 years of experience, I can tell you this is one of the biggest reasons people stay stuck. Inside this episode, I walk you through how to tell the difference between productive discomfort and true misalignment, and how that distinction changes your pricing strategy, pipeline, and sales process.What You'll Learn:The difference between growth resistance and misalignment in your businessWhy pushing through the wrong resistance slows your revenue growthHow to identify strategies that don’t fit your business strategyThe role of self-trust in your sales process and decision-makingHow to adjust strategies instead of forcing what doesn’t workWhy alignment is critical for sustainable business growthEpisode Highlights:[00:00] Introduction: Why “just push through it” isn’t always right[03:00] The difference between discomfort and misalignment[06:00] Real example: forcing strategies that don’t feel good[10:00] When resistance is actually a sign to stop[14:00] Visibility example: when outsourcing is the better strategy[18:00] How to adjust strategies to fit your strengths[20:00] Letting go of guilt around strategies that don’t workKey Takeaways:Not All Resistance Means You’re GrowingHere’s what I see constantly. Business owners being told that resistance always means they’re on the edge of a breakthrough.After 9 years of working with service-based entrepreneurs, I can tell you that’s not always true.Sometimes resistance is growth.And sometimes resistance is misalignment.If you don’t know the difference, you end up forcing strategies that were never meant for you. And that’s what keeps you stuck in a revenue plateau.Growth Resistance Feels Different Than MisalignmentThis is the distinction that changes everything.Growth resistance feels like:Nervous but excitedScared but alignedUncomfortable because it’s newMisalignment feels like:DreadAvoidanceFrustration or resentmentInside the Focused Visionary Framework, this matters because your Pricing, Pipeline, and Sales all depend on execution. And you won’t execute consistently on something that feels misaligned.Forcing the Wrong Strategy Leads to BurnoutWhen you push through misalignment, you don’t get better results.You get:InconsistencySelf-doubtGuilt and shameAnd eventually, burnout.This is where so many service-based entrepreneurs get stuck. They think they need more discipline when really, they need a different strategy.Every Strategy Works. But Not for EveryoneThis is one of the most important truths.Conversion events work.Cold pitching works.Content marketing works.Launches work.But not every strategy will work for you.Your business strategy has to match:How you thinkHow you show upHow you best serveWhen it doesn’t, resistance shows up as a signal, not a problem.You Can Adapt Strategy to Fit YouThis is where most people get stuck in all-or-nothing thinking.They assume:Either I do it exactly like thisOr I don’t do it at allBut the real solution is adaptation.If you don’t like slides, don’t use slides.If you don’t like visibility, outsource it.If you don’t like launching, build evergreen.You don’t need a new business. You need a better-fitting strategy.Let Go of Guilt Around What Doesn’t WorkOne of the biggest blockers to business growth is guilt.Guilt that:You invested in something and didn’t use itA strategy works for others but not for youYou “should” be able to make it workBut none of that matters.Your job is not to prove a strategy works.Your job is to build a business that works for you.Self-Trust Is the Real StrategyAt the end of the day, this is what this comes down to.You are the CEO.You get to decide:What strategies you useHow you run your businessWhat you say yes and no toWhen you trust yourself enough to examine resistance instead of override it, your business strategy becomes clearer, your execution becomes stronger, and your revenue growth becomes more sustainable.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 ...
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