Everything Marketing is a weekly podcast hosted by Akin Victor, to help you navigate the sea of marketing without being drowned. We share tips and discuss trends in the marketing and advertising industry as well as the media industry to help you take full advantage of the options that are available to you.

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From the last episode, we started looking at the Before, the Now and the Future of Digital Marketing. A guest Emmanuel Olutokun (@eolutokun), who is a seasoned Brand Strategist, with a lot of experience in Digital Marketing, took us above and beyond. Which expanded our scope and understanding of the subject as well.

So, in this Episode, we are going to look at THE THREE THINGS THAT MAKE DIGITAL MAKETING WHAT IT IS.

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I'm your host Akin Victor

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Africa is a booming market and economy. So due to the penetration of internet and the rate by which it is entering the continent, most of the marketing strategies that may have worked for a business in another part of the world may not necessarily pull much traction in Africa.

Listen to my guest to learn;

• What Digital Platform still works best in Africa.
• Where Digital Marketing is coming from.
• & the fact that Digital Marketing is not independent.

Digital Marketing is not independent. My guest in today's episode said that and I agree.

It's easy to forget that marketing has been in existence before this era of digital marketing. And he understanding of where marketing is coming from will help you better understand the potentials of Digital Marketing and How you can make the most out of it.

In this podcast, I invited my Friend Emmanuel; Who is a Digital Marketing Expert to explain in-depth the BEFORE, NOW and AFTER of Digital Marketing.

Yes, Things are changing so fast and so should your business grow in it's journey to maximizing the digital space for growth.

Hope you enjoy this podcast. DM me your questions, comments, and suggestion if any.

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Host | Akin Victor @officialakinvictor