『Every Yes Drives a No | Building a Business that Aligns with Your Values with Ashlee Sang』のカバーアート

Every Yes Drives a No | Building a Business that Aligns with Your Values with Ashlee Sang

Every Yes Drives a No | Building a Business that Aligns with Your Values with Ashlee Sang

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概要

 Michelle Terpstra sits down with Ashlee Sang, messaging strategist and founder of Ashlee Sang Consulting, for a candid conversation about the decisions that shape a business and a life. Inspired by the idea that every yes inherently creates a no, they explore what it really means to grow a company with intention. Together, they unpack the tension many founders feel between ambition and alignment, and how values-driven decision making can create a business that is sustainable, profitable, and deeply personal.Ashlee shares how her work has evolved from traditional marketing and messaging support into guiding entrepreneurs through conscious decision making. They cover capacity, seasons of life, and the myth of a single “right” way to scale, and explore conscious marketing, aligned offers, and how clarity makes strategy simpler. Michelle and Ashlee go on to share practical ways to build recurring revenue through memberships and messaging that reflects the leader you want to become. This episode offers both reflection and tactical insight for entrepreneurs navigating growth, pivots, and the everyday decisions that define a brand.Chapters[Start] Every Yes Creates a No: Michelle introduces the core theme of the episode and why aligned decision making matters more than growth at all costs.05:09 Capacity, Seasons, and Redefining Success: Ashlee and Michelle discuss how life stage and personal values shape the size and structure of a business.15:03 Values-Aligned Decision Making in Practice: Ashlee breaks down her framework for establishing, defining, and applying values to daily business decisions.22:20 What Conscious Marketing Actually Means: A deep dive into thoughtful marketing, audience alignment, and attracting the right people while repelling the wrong ones.31:36 Building Recurring Revenue with Alignment: Ashlee shares how she turned her newsletter into a subscription model that fits her life, capacity, and long-term vision.Links & ResourcesSubscribe to Ashlee’s newsletterAccess All Revenue Rascals Resources for FREE at www.revenuerascals.comOne-time sign-up gives you everything you need.Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays. Submit a Question to MichelleWant my eyes on your revenue strategy? Grab a call with Michelle.Revenue Rascals Discovery Call with Michelle TerpstraCheck out three ways Michelle and her team can support your path to predictable growth. Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.comConnect with Michelle:MichelleTerpstra.comLinkedInInstagramToday’s Sponsors:INDEStoveGet a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALSJason Markk Get 25% off with promo code: REVENUERASCALSDisclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy
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