You spent months planning the event. You invested in the booth, the experience, the lighting, the messaging, and getting the right people together. Then the event ends, you post a sizzle reel… and move on.

But what about everything else you could have created while you were there?

In Episode 71 of The Event Marketer’s Toolbox, Chris Dunn sits down with Brendon Hamlin, founder of Hamlin Creative and recurring co-host, and Carter Parrish, senior experiential producer and growth leader at Robotproof, to talk about an opportunity event marketers are still missing: creating content that keeps working after the show closes.

Brendon brings years of television and live event production experience. Carter works on the experiential side, designing and producing experiences that connect people with brands. And Chris brings the exhibitor and business development perspective, including some firsthand examples of where event teams could be doing things differently.

What makes this conversation interesting is that nobody is arguing against the traditional event highlight video. The question is whether we're stopping there when we could be doing so much more.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!

What if some of the most valuable things at a trade show are the materials we throw away when it's over?

Every event professional knows what happens when a show closes. The booths come down, the flooring gets rolled up, the graphics are removed, and dumpsters start filling up. But how much of that material actually belongs in the trash?

In Episode 70 of The Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito welcome Brandie Townsend, sustainability and waste management expert at Brumark, for a conversation about waste, recycling, and the practical side of making events more sustainable.

With a background in architecture, green building, and deconstruction, Brandie brings a different perspective to the trade show industry. Instead of seeing discarded materials as garbage, she sees resources that might have another purpose.

And her message is refreshingly straightforward: sustainability needs to work for people, profit, and the planet.

One of the strongest messages from this episode is that sustainability doesn't have to begin with a massive initiative or a complete redesign of how your company operates.

It can start with a question.

Can we reuse this? Is there somewhere else this material could go? Does the venue have a recycling option? What happens to our flooring after dismantle?

Those questions create opportunities to make better decisions, one material and one event at a time.

Brandie's perspective is a reminder that sustainability isn't just about producing less waste. It's about recognizing the value of what we already have and respecting the people and resources involved in creating it.

And sometimes, the simplest solutions are the ones worth exploring first.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!

A packed event doesn’t mean much if the right people aren’t in the room—or if your team doesn’t know how to turn those interactions into meaningful conversations.

In Episode 69 of The Event Marketer’s Toolbox, Chris Dunn and first-time co-host Zaadia Spencer sit down with Joe Fontana to talk about sales and marketing alignment, human connection, AI, and where events really fit into the buyer journey.

Joe makes the case for getting back to some basic fundamentals: ask questions, understand the buyer’s pain, listen before you pitch, and focus on relationships rather than volume.

The conversation explores why badge scans and attendance numbers don’t tell the whole story, why an event can’t magically shorten a complex nine-month sales cycle, and how SDRs and BDRs can help start conversations that sales teams continue after the show.

They also dig into AI and automation. Joe isn’t against the technology—far from it—but he believes it should make people better at their jobs rather than replace the human work behind them. As he puts it, “AI is a delegation tool and not an abdication tool.”

The big takeaway? Technology will keep changing, but the fundamentals of selling haven’t disappeared. Get the right people in the room, understand what matters to them, and create conversations worth continuing.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!