『Event Everything by Eventastic』のカバーアート

Event Everything by Eventastic

Event Everything by Eventastic

著者： Guru Media Hub
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.Copyright 2026 Guru Media Hub マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • STOP Surveying the People Who Came Back (with Ken Holsinger from Freeman) | Ep. 16

    STOP Surveying the People Who Came Back (with Ken Holsinger from Freeman) | Ep. 16
    2026/04/22
    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/ㅤMASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/Jayㅤ🔗 Links & Resources MentionedKen Holsinger on LinkedInFreeman research reports: freeman.com/researchㅤKristin Nagle sent her guest three different event questions before this episode. He said it didn't matter which one she asked, because they all have the same answer. That answer is attendee retention.ㅤKen Holsinger, SVP of Industry Research & Insights at Freeman, breaks down what the data actually shows: the average year-over-year attendee retention rate across hundreds of events is 27%. Even on a three-year rolling cycle, it barely reaches the mid-thirties. Ken walks through exactly what that costs event organizers in customer acquisition dollars, why most teams don't even have retention on their dashboard, and why your post-event survey will never tell you the answer you need.ㅤ👤 About Ken HolsingerKen Holsinger is the SVP of Industry Research & Insights at Freeman, the global event services and production company. He leads the teams behind the Freeman Trends Report, one of the most widely referenced research publications in the events industry. Ken sold his previous tech company to Freeman about 10 years ago, holds multiple hardware, software, and process patents, and is a frequent keynote speaker at major industry events including ECEF and PCMA Educon.ㅤ✅ The Event QuestionKristin sent Ken three questions before recording. He said they all have the same answer. The questions: What separates events that grow consistently from the ones that plateau? What's one data point event organizers are ignoring that would completely change their strategy? How should event marketers actually be measuring success today?ㅤ📌 What You'll LearnThe average year-over-year attendee retention rate across hundreds of events is 27%. Even when you extend to a three-year cycle, it only reaches the mid-thirties. Most organizers don't know this number because it's not on their dashboard.Customer acquisition costs to market to event attendees run between $100 and $300 per person. For a 1,000-person event, replacing churned attendees costs between $70,000 and $250,000 a year. Even attendees on a three-year cycle carry ongoing marketing costs to keep them warm.When Freeman researchers went to hundreds of events and asked what their attendee retention rates were, the organizers couldn't tell them. Retention isn't a standard metric most teams track. That has to change.Your post-event survey only captures people who came back. The people who didn't return won't fill it out. You have to actively go after the ones who left and ask them why.Attendees come to events to learn, network, have fun, and do business. Loyalty isn't built in general sessions or classrooms. It's built through the connections people make with each other, which means event design needs to create space for that.Millennials and Gen Z are now the largest group of event attendees and the growth engine the industry needs. They trust events as a channel, but loyalty takes time and they haven't built it yet. Member-driven organizations especially need to understand what retains them.Events that grow vs. events that plateau: the difference is retention. When retention is higher, organizers can put resources toward improving the event instead of constantly churning the attendee list.ㅤ🎭 The Ridiculous QuestionWould you rather have to dance every time you hear music, or sing everything you say? Ken picked singing without hesitation. Nobody wants to see him dance. What most people don't know: he was in bands in college and sang opera.
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    14 分
  • Overstimulated Attendees and Anticipatory Event Design (with Yush Sztalkoper, CMP) | Ep. 15

    Overstimulated Attendees and Anticipatory Event Design (with Yush Sztalkoper, CMP) | Ep. 15
    2026/04/15

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

    Free + Virtual! Save your spot! https://www.eventastic.com/

    ㅤ

    MASSIVE thank you to our Sponsor, Cvent!!

    Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

    Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

    Check out more at cvent.com/Jay

    ㅤ

    🔗 Links / Resources Mentioned

    • Guest LinkedIn: https://www.linkedin.com/in/yushsztalkoper/
    • Company Website: www.neurosparkplus.com
    • Capacity Reflection™: www.neurosparkplus.com/capacity-reflection
    • Cvent: cvent.com/jay
    • Eventastic: eventastic.com
    • Know Your Audience (design lens for events): https://www.neurosparkplus.com/knowyouraudience

    ㅤ

    Events are traditionally designed around content delivery and expected outcomes. But what happens to the actual human experience when attendees arrive stressed, overstimulated, and carrying the weight of their daily lives?

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    Host Kristin Nagle tackles this exact disconnect with Yush Sztalkoper, CMP. Yush explains why attendees never arrive at an event as a blank slate.

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    Listeners will hear how to shift their planning focus upstream. Yush details the high demands events place on nervous systems, from constant social interaction to context switching. By understanding the formula of demand plus capacity, event professionals can build gatherings that actually fit their audience.

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    👤 Guest Bio

    Yush Sztalkoper, CMP, spent 20 years directing global corporate events for Fortune 500 organizations. She recently left that career to found NeuroSpark+. Through Human Capacity Design™, Yush helps organizations recognize the invisible conditions that affect how people show up. She builds frameworks and tools, like Capacity Reflection™, that allow planners to see attendee strain clearly before making event decisions.

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    ✅ The Event Question

    Kristin Nagle asks: "Events are often designed for content and outcomes. What gets missed about how people actually experience them?"

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    📌 What You'll Learn

    • Assess what attendees carry with them before they even step foot in the venue.
    • Recognize the hidden demands of your event, including energy requirements, social interaction, and context switching.
    • Design upstream by mapping the pressure your environment places on human capacity.
    • Apply the core equation of event success: Demand plus capacity equals fit.
    • Provide quiet spaces and built-in pacing so attendees can regulate their nervous systems.

    ㅤ

    🎭 The Ridiculous Question

    Kristin asks: "Would you rather give up your favorite app or your favorite snack?"

    Yush chooses to give up her favorite snack. She prefers keeping apps that enhance her life, specifically her own free tool, Capacity Reflection™, which helps users see their environmental demands and capacity levels.
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    12 分
  • Booth Design Strategies to Attract Foot Traffic (with Caitlin Book) | Ep. 14

    Booth Design Strategies to Attract Foot Traffic (with Caitlin Book) | Ep. 14
    2026/04/08
    MASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/JayㅤEVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/Check out more at Cvent.com or visit https://utm.io/cvent-ems-online-demo for a demo.ㅤGuest LinkedIn: Caitlin BookCompany Website: BackblazeHost LinkedIn: Kristin NagleWebsite: EventasticㅤHow do you design a trade show booth to actively pull people in instead of just waiting for passive foot traffic? Host Kristin Nagle asks Caitlin Book, Senior Events Manager at Backblaze, this critical question. They discuss why booth architecture is just as important as the swag on the tables. Caitlin explains the value of open floor plans and why putting up walls can subconsciously turn attendees away.ㅤThe conversation covers specific tactics, such as pre-show sales outreach to secure meetings before the doors even open. Listeners will hear how to use gamification to encourage meaningful interactions rather than hit-and-run swag-grabbing. Caitlin also shares why training your booth staff to stay approachable is your ultimate secret weapon on the show floor.ㅤGuest BioCaitlin Book is the Senior Events Manager at Backblaze, a publicly traded cloud storage and computer backup provider. She manages all logistical aspects of global trade shows, tech conferences, and conventions with up to 50,000 attendees. With over 15 years of live production experience and an MFA in Theatre Management, Caitlin brings a highly orchestrated, audience-first approach to corporate event marketing and custom booth builds.ㅤThe Event QuestionKristin Nagle asks: "How do you design a booth to pull people in instead of just waiting for foot traffic to go by the booths?"ㅤWhat You Will LearnEnable your sales team to do pre-show outreach and schedule in-booth meetings before the event floor opens.Build an open and accessible floor plan without tall walls so attendees feel comfortable walking right in.Keep the space active with live product demos and presentations so visitors have a clear reason to stay.Implement gamification like a sticker rally to reward attendees for completing specific actions like watching a demo or speaking to a rep.Train your booth staff to avoid huddling together in the center of the space so they remain welcoming to approaching visitors.ㅤThe Ridiculous QuestionThe Question: What is a random skill you are weirdly proud of?The Answer: Thanks to her background in theater and cosplay, Caitlin can fix almost any event disaster, including a collapsed booth wall, using just gaff tape, hot glue, and safety pins from her handy stage manager kit.
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    8 分
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