Ethan Burnett on Customer Retention, Post-Purchase Growth and Smarter CRM
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Ethan Burnett on Customer Retention, Post-Purchase Growth and Smarter CRM
-
ナレーター：
-
著者：
概要
Most retail CRM is busy work dressed up as strategy.
Personalisation is talked about constantly, yet customers are still served generic emails, lazy welcome flows and relentless discounting. The result is short-term conversion at the expense of long-term trust. This conversation with Ethan Burnett, Senior Email Strategist at SalesFire, challenges many of the habits retailers treat as best practice.
The discussion cuts into why the first order is the most expensive one you will ever acquire, why post-purchase matters more than acquisition, and why open rates are one of the most misleading metrics in retail marketing. It also tackles cookie loss, anonymous traffic, overuse of SMS and WhatsApp, and how brands like ASOS win by removing friction rather than throwing discounts at customers. If your CRM feels noisy, underperforming, or built on outdated assumptions, this conversation will make you rethink it.