You're spending thousands on Google Ads. Your budget keeps climbing. Yet somehow, new patient bookings aren't increasing proportionally. Where is all that money going?

In this episode from the Thriving Wellness Series, Kendall interviews Scott Fish, Vancouver Wellness Studio's marketing strategist with over 20 years of digital marketing experience. Scott will be presenting "Booked Solid in 90 Days: A Simple & Empowering Marketing Plan for Wellness Entrepreneurs" at the 2026 Wellness Center Creators Retreat, and his preview reveals uncomfortable truths about marketing waste.

The numbers are stark: "We typically find somewhere between 25 and 50% of ad spend in accounts that exist are actually not driving qualified clicks that really just never had a chance to convert." The culprits? Overly broad matching, missing negative keywords, poor conversion tracking, and unrealistic geographic targeting.

But Google Ads optimization is only part of the story. Scott addresses the bigger shift happening right now: "Zero click behavior is skyrocketing... if you rank number one, you're maybe getting 10 or 15% of clicks today" compared to 45% previously. AI has become "this filtering layer of where people start their search," fundamentally changing how wellness centers must approach visibility.

If your marketing feels like throwing money into a black hole, or if you're wondering how AI changes everything, this episode provides both diagnosis and direction.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

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Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.