![『[Español] Fintech Americas Series with Mercantil Seguros』のカバーアート](https://m.media-amazon.com/images/I/41OMSGME2sL._SL500_.jpg)
[Español] Fintech Americas Series with Mercantil Seguros
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
[Español] Fintech Americas Series with Mercantil Seguros
-
ナレーター：
-
著者：
In Episode 5 of the Fintech Americas series, we sit downwith Vickmar Martínez, Technology Manager at Mercantil Seguros — recorded live at Fintech Americas Miami, where her team received two awards on the same day.
Hear Vickmar share the story behind Merse, their multichannel AI-powered virtual assistant that reduced customer service demand by 40%, and the commercialization platform launched in Panama that achieved 70% market penetration. We also get into why AI deployed in silos only delivers 6% optimization, what it really means to embed intelligence at the core of a business, and why her philosophy on technology has always been simple: don't sell clients the products you have — sell them the ones they need.
🎙️ Featured Guest:Vickmar Martínez | Technology Manager, Mercantil Seguros LinkedIn: https://www.linkedin.com/in/vickmar-mart%C3%ADnezMercantil Seguros: https://www.linkedin.com/company/mercantil-seguros/
Connect with us: Instagram & LinkedIn:@SquareRootMarketing Website: www.squarerootmarketing.com