"I think the journey that most of us are on with work really has to do with a process of self discovery that has followed us our whole lives.”

When Erin Wade was fired from her job as a lawyer, she decided it was time to take on a big project - creating a restaurant space that prioritized purpose, culture, and hospitality.

Erin is the founder of Homeroom, a restaurant with a cult following in Oakland, California, focused on delivering the absolute best mac and cheese.

She bootstrapped her restaurant, starting by investing her own money (no investors) and worked tirelessly in every corner—from building furniture to training staff. She was committed to launch a restaurant that was counter to typical dining culture. She designed systems rooted in transparency, employee engagement, and values that resonate beyond just serving mac and cheese.

Our conversation unpacks some of the lessons learned as well as her advice to others hoping to build something meaningful.

Erin Wade: https://www.erinwade.co/

Erin's Book: The Mac and Cheese Millionaire

Homeroom: https://www.homeroom510.com/

2018 WaPo Editorial Link

Chapters

00:00 - From Lawyer to Mac and Cheese Entrepreneur
03:38 - Childhood Influences and Entrepreneurial Spirit
06:13 - The Journey to Homeroom: A New Vision for Restaurants
09:12 - Building a Unique Restaurant Culture
12:24 - The Financial Risks and DIY Approach
15:15 - The First Weeks of Homeroom: Success and Challenges
18:04 - Hiring and Team Building: Lessons Learned
21:04 - Creating a Transparent and Engaging Workplace
23:52 - Values-Based Decision Making in Business
27:02 - Support Systems for Entrepreneurs

Send us Fan Mail

EVOLUTION OR REVOLUTION is produced by Courtney Kaplan.

Website: Iconic Leadership Coaching.

Follow me on IG @iconic_owl

Connect on Linked in @courtney-kaplan

Music by Midwest Got It (IG: midwestgotit)