This podcast episode, hosted by Ingrid Maynard, delves into the transformative journey of organisations through her seven-stage sales revolution framework. Ingrid introduces listeners to a methodology designed to elevate businesses from mere survival to becoming magnetic entities. The episode explores the broken state of traditional B2B sales, exacerbated by the COVID-19 pandemic, and presents a new approach that transcends typical sales tactics. Ingrid emphasises the importance of understanding the true state of an organisation, aligning behaviours with desired outcomes, and fostering a culture of excellence. Through phases like setup, execution, and result, the framework aims to create a cohesive, system-wide transformation that makes organisations hard to replicate and impossible to catch. Ingrid's passion for the process shines through as she guides listeners on how to cultivate a magnetic presence in the marketplace.

You’ll discover:

• The broken state of traditional B2B sales playbooks and how COVID accelerated issues
• The three phases of the revolve methodology: Setup, Execution, and Results
• How to conduct an honest organisational "truth" reflection to identify value leakage
• Cultivating commercial congruence across all roles and functions
• Embedding new behaviours, systems, and culture in the execution phase
• The importance of systemic thinking – connectedness and flow within the organisation
• Strategies to becoming genuinely magnetic and hard to replicate
• Creating a tangible, consistent brand experience for customers, prospects, and employees
• The power of aligning organisational DNA to attract top talent and loyal clients

Time Stamps

01:07 The Broken B2B Sales Playbook

03:05 The Seven Stage Sales Revolution Framework

06:56 Phase One: Setup and Reflection

10:21 Phase Two: Execution and Embedding New Practices

12:12 Phase Three: Elevation and Magnetism

Resources & Links:

• Ingrid Maynard - Website

Connect with Ingrid Maynard:

• LinkedIn