Episode 9: From AI Cost Center to Profit Center

Most organizations have invested in AI, but many are still struggling to answer one question: Where is the ROI?

In this episode of Finding 12 Minutes, Frank Lazaro explores why AI often remains a cost center and what organizations must do to turn it into a profit center. Moving beyond productivity metrics and license counts, Frank shares practical strategies for connecting AI investments to revenue growth, higher win rates, improved utilization, faster service delivery, and better business decisions.

You'll learn how to future-proof your AI investments by focusing on the assets that matter most: your data, institutional knowledge, and repeatable business processes. Whether you're using AI in proposals, business development, operations, or project delivery, this episode provides actionable steps to ensure AI creates measurable business value.

If you're still measuring AI by time saved instead of business outcomes, this episode is for you.

Topics covered:

• Why AI ROI remains elusive for many organizations
• The difference between cost center and profit center thinking
• Using AI to drive revenue, utilization, and growth
• Future-proofing AI investments through data and knowledge
• Practical actions leaders can take today

Better Thinking. Faster Decisions. Bigger ROI. Find your 12 minutes.