Episode 9: Why Your Social Media Is Hurting You As A Speaker
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概要
If an event planner visits your social media profiles and cannot immediately tell that you are a speaker, you are already losing opportunities.
In this episode, Sean Douglas explains why social media is one of the most overlooked assets speakers have when it comes to getting booked and paid to speak. Event planners do not just look at your website. They look at your LinkedIn, Instagram, and Facebook profiles to verify who you are, what you speak about, and whether you are actively speaking.
Sean walks through how to structure your social media profiles so that there is no confusion about your role as a speaker, how to showcase social proof through photos and videos, and why your content must align with the topics you want to speak about.
You will also learn why your network matters, how event planners evaluate your online presence, and the simple steps you can take right now to make your social media work as a booking tool.
If you want to get booked more consistently, your social media must clearly communicate one thing. You are a speaker.
Key TakeawaysYour social media profiles should clearly state that you are a speaker.
Event planners regularly check LinkedIn, Instagram, and Facebook before booking speakers.
Your bio should include your speaking topic so event planners can easily identify your expertise.
Post content that reflects the topics you speak about on stage.
Photos and video clips of you speaking are powerful social proof.
Share graphics and announcements from events where you are speaking.
Your network and connections also influence how event planners evaluate you.
Audit your social media profiles regularly to ensure they clearly position you as a speaker.
Chapters00:00 Introduction and episode overview
00:45 Why social media proof matters for speakers
01:15 Why your profile must clearly say speaker
02:00 Aligning your content with your speaking topics
02:45 What event planners look for on social media
03:30 Why professionalism on social media matters
04:15 Using event graphics and promotions as social proof
05:00 Sharing speaking engagements with your audience
05:40 Why video clips of you speaking are powerful
06:20 How event planners evaluate your network and connections
07:00 Posting regularly about your speaking journey
07:40 Turning long talks into multiple content clips
08:20 Auditing your social media profiles
09:00 Example of a strong speaker profile
09:30 The Booked and Paid Speaker Blueprint program
10:00 Preview of the next episode
The No BS Guide to Getting Booked to Speak - No BS No Fluff to Getting Booked To Speak
Booked and Paid Speaker Blueprint Program - Booked and Paid Speaker Blueprint Program
Sean Douglas Speaking - Sean Douglas Speaking
Connect with Sean DouglasWebsite - www.TheSuccessCorps.com
Speaking - www.TheSuccessCorps.com/speaking
Apply for the Booked and Paid Speaker Blueprint Program. Visit the website to schedule a call.
Subscribe to the PodcastIf you want to consistently get booked and paid to speak, this show will give you the strategies, systems, and mindset needed to build a successful speaking business.
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Share This EpisodeIf you know a speaker who is trying to get more visibility and speaking opportunities, share this episode with them so they can start positioning their social media the right way.