『Episode 9: It’s All in the Design: Soil Health Cards in India』のカバーアート

Episode 9: It’s All in the Design: Soil Health Cards in India

Episode 9: It’s All in the Design: Soil Health Cards in India

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 What happens when researchers start learning all about marketing? This episode features IFPRI Program Manager Vartika Singh who, in a conversation with Sivan Yosef, tells the story of how IFPRI researchers in India set out to investigate whether government-issued soil health cards were effective in getting smallholders to improve their farming practices. Instead, the researchers discovered an entirely different challenge: farmers couldn’t understand the cards. Working with a visual designer, IFPRI and its partners embarked on a process usually reserved for the marketing sector: helping make a product easy to understand and use. The story holds numerous lessons on how to make research more accessible to a wide audience. To learn more: - Blog post: https://www.ifpri.org/blog/designing-better-soil-health-card-farmers-india - Book Chapter: https://www.sciencedirect.com/science/article/pii/B9780128187524000084?via%3Dihub - Cereal Systems Initiative For South Asia (CSISA): http://csisa.org/ - CISA Research Note: https://csisa.org/wp-content/uploads/sites/2/2018/05/SHC-Research-Note-12.pdf - India Ministry Of Agriculture Soil Health Card Scheme: http://soilhealth.dac.gov.in/ Donors & Partners: - International Maize and Wheat Improvement Center: https://www.cimmyt.org/ - The International Rice Research Institute (IRRI): https://irri.org/ - Bill and Melinda Gates Foundation: https://www.gatesfoundation.org/ - CGIAR Program on Institutions and Markets (PIM): http://pim.cgiar.org/ - Bihar Agriculture University: https://www.bausabour.ac.in/ - Indian Council of Agricultural Research: https://www.icar.org.in/ Interviewee: Vartika Singh Interviewer: Sivan Yosef Producer: Sivan Yosef Editor: Jennifer Weingart Promotions: Drew Sample
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