Dave Edelman is the leading authority on the biggest opportunity in marketing today-- Artificial Intelligence--but his knowledge stems from years of high-impact experience. Dave has built an amazing career as a consultant at BCG and McKinsey, an academic at Harvard Business School, a senior leader at Digitas, CMO at Aetna and a prodigious author and speaker. He is the creator of some of marketing's most foundational thinking, starting with his authorship of "Segment Of One Marketing", a work that is as relevant today as ever. He is truly the master of helping marketers and the world at large understand the massive transitions brought on by data, digital and now AI.

Dave meets with thousands of executives at all levels in his AI advisory work each year, and the knowledge and perspective he offers is truly invaluable for any company or team trying to navigate the challenges and opportunities brought on Artificial Intelligence. Unsurprisingly, many of the issues faced by ambitious companies leveraging AI are non-technology issues around strategy, team and alignment—and Dave, with his world of experience, helps bring clarity to it all.

Dave can be found at www.edelmanadvisoryservices.com and his latest book "Personalized: Customer Strategy In The Age Of AI" can be found on Amazon.