Repeat business is not the same as loyalty. Think about how many companies you do business with regularly. Where you get your morning coffee, the place you stop to get gas, your go-to grocery store, the vendors you work with in your business… They’re convenient. They may offer you “rewards” points, membership discounts, apps/tools/software, etc. You’re a satisfied customer. But are you loyal? What if a competitor arrived offering more convenience, lower prices, more products, more rewards points, a slicker app?

Now think about the companies that have truly earned your loyalty. Are they common? Do they make you feel like just another customer? If you have companies you’re loyal to, it’s likely you’ve built a connection with the humans who work there, more than their apps or programs. Could a competitor take your business by simply offering a discount or more reward points?

In this episode of The Practice of Business, I’ll share one of my favorite stories illustrating a company’s commitment to building true customer loyalty. I’ll break the story down into core lessons and provide ideas for developing lifetime customer loyalty in your own business.

Contact me: brian@thehunterorion.com

Connect with me on Linkedin: https://www.linkedin.com/in/brian-hayes-orion/

Connect with me on Instagram: https://www.instagram.com/brianthehunterorion/

Podcast Website: https://thepracticeofbusiness.buzzsprout.com