Most offers don’t fail to sell because they’re bad.

They fail in the space between a good conversation and a clear next step.

In this episode of Ignite Your Offer, Angela and Cristina unpack why following up often feels harder than making the offer itself — and why that discomfort has far more to do with mindset, relationships, and self-trust than sales tactics.

We explore:

1. The art of follow-up is where momentum is either built or lost
2. The fear of “being pushy” and damaging relationships
3. How follow-up actually shapes your offer, not just sells it
4. Why live conversations matter more than perfect proposals
5. How to create direction without pressure

If you’ve ever had a great conversation that quietly went nowhere — this episode will change how you think about selling, follow-up, and the role it plays in building offers that actually land.

[00:00:00] Everything happens in the follow-up

[00:01:00] The gap where good conversations lose momentum

[00:03:00] Why the sale rarely happens in the pitch

[00:05:00] Follow-up as a resilience and mindset game

[00:07:00] Why following up feels harder than making the offer

[00:09:00] The fear of being pushy and damaging relationships

[00:12:00] Timing, momentum, and why silence isn’t personal

[00:16:00] What to follow up with when the offer isn’t final

[00:20:00] Follow-up as live validation and offer shaping

[00:26:00] Chasing vs holding the space

[00:29:00] What to send in the first 24–48 hours

[00:40:00] When follow-up becomes part of the offer