Episode 71: The Gap Between Marketing Advice and Reality
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Episode 71: The Gap Between Marketing Advice and Reality
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Marketing advice on the internet often sounds great until you try to apply it to a real business.
In this episode of Confessions from the Home Office, I talk about something I see all the time when working with clients and talking with other business owners: the gap between marketing advice and reality.
Online, there’s no shortage of people sharing “the strategy that works for everyone.” But when you’re actually running a business—serving clients, managing projects, and trying to keep everything moving—those strategies don’t always translate the way people promise.
In this episode, I break down several pieces of marketing advice that are repeated constantly online, including:
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The pressure to post on social media every day
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The idea that you must choose an extremely narrow niche
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Why not every business needs a sales funnel
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The myth that content alone will bring clients
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And the belief that you have to be everywhere online
The truth is that most marketing advice isn’t necessarily wrong, it just isn’t universal.
Learn more about my work: https://marketmomentum.biz.