Episode 7 - The Power of PR - Derry Green's Tips for Building the Buzz!
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Episode 7 - The Power of PR - Derry Green's Tips for Building the Buzz!
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In this episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy speak with Derry Green, founder of Secret Garden Glamping. Derry shares his unexpected journey into the glamping industry, starting from a camping trip in his garden during the COVID-19 lockdown.
He discusses the importance of storytelling, customer experience, and local marketing strategies. Derry also reflects on his experience on Dragon's Den, emphasizing the need for authenticity and consistency in business. The conversation covers the balance between automation and personal touch in customer service, the significance of unique offerings, and the future of glamping as a collaborative industry.
Thanks so much for listening.
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