Episode 7: Building a Multi-State Cannabis Brand With a Team of Two with Lex Corwin and Sabrina Wheeler
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Episode 7: Building a Multi-State Cannabis Brand With a Team of Two with Lex Corwin and Sabrina Wheeler
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In our seventh episode, host Benjamin Ballinger sat down with Lex Corwin and Sabrina Wheeler—CEO and COO of Stone Road, respectively—a quickly-growing, multi-state cannabis brand from Los Angeles, CA that has been rapidly gaining fans from across the country.
Sabrina and Lex have a particularly unique approach to building their cannabis brand—most notably, being the only two full-time employees of their company! This hasn't stopped them from quickly expanding outside California into several other state markets, including MA, OK, MI, and NM.
They've been able to expand with only their tiny team by leveraging coproduction and distribution partners in their markets. In this episode, we explore what they look for in their partners, and how they are able to maintain quality control and product consistency in these expansion markets.
For the episode notes, transcript, and linked resources, please visit https://podcast.diamondminers.co/episode-7/