Most business owners stay stuck on the treadmill because they treat every customer the same, pitching harder instead of listening better.

In this episode, Chuck Blakeman welcomes back Valerie Reid, CEO and Founder of Simple Cremation USA, to break down why understanding how your customer thinks matters more than what you’re selling.

Drawing from her experience advising Fortune 100 companies at Deloitte and scaling a national B2B/B2C platform, Valerie shares how slowing down, asking better questions, and abandoning the “dog and pony show” helps business owners build trust, close deals, and make more money in less time.

You’ll learn:

• Why no two customers buy for the same reason
• The two questions that instantly clarify what matters to a buyer
• How listening replaces selling in relationship-based growth
• When saying “this isn’t a fit” actually strengthens your business
• How 3to5 thinking helps you get off the treadmill and serve better

If you’re tired of chasing prospects and ready to build a business around trust, clarity, and real relationships, this episode will change how you approach sales forever.

🎧 Listen now and learn how to stop selling and start serving.

----more----

Valerie Reid is a strategic, results-driven leader with deep experience in business growth, team leadership, and innovation. After spending more than a decade at Deloitte advising Fortune 100 and 500 companies, she founded Simple Cremation USA, a national online platform connecting families with trusted funeral homes. Valerie is passionate about building value, scaling ideas that matter, and helping businesses serve people better.

🔁 Also listen to Valerie’s first appearance on the podcast: Episode 54 – How We Can Stop Hunting Trees by Finding Lumberjacks