If you want to market like a Hotshot, you need to know your customer - not guess, not assume, not hope. And in Episode 64, Jeff and James sit down with one of the most respected voices in marketing analytics and AI education: Christina Inge, founder of Thoughtlight, award‑winning instructor at Harvard and Northeastern, and author of two major textbooks on marketing analytics.

Christina has spent over 18 years helping mission‑driven organizations, universities, and startups use data to understand their audiences, refine their messaging, and build smarter, more human‑centered digital experiences. She’s taught thousands of professionals how to use analytics the right way - and in this episode, she brings that wisdom straight to Hotshot Nation.

Inside this conversation, you’ll learn:🔥 How to identify your best customers using real data🔥 The difference between market research and “random guessing”🔥 How to use analytics to understand customer behavior, needs, and motivations🔥 The most important data sources every business should be tracking🔥 How AI is transforming marketing — and how to use it responsibly🔥 Christina’s experience as a professor, corporate marketer, startup mentor, and founder🔥 Why data storytelling matters more than dashboards🔥 How to avoid the biggest mistakes businesses make with analytics

Christina also shares her personal journey: from journalism to digital marketing to becoming a highly rated Harvard instructor and the founder of Thoughtlight, a Boston‑based digital media agency known for building thoughtful, collaborative, user‑friendly solutions. She breaks down how AI has changed her teaching, her business, and the future of marketing itself.

If you’ve ever wondered:“Who are my customers?”“What do they actually want?”“How do I use data without getting overwhelmed?”“What does AI mean for my marketing?”

This episode gives you the clarity you’ve been missing.

Hit play and learn how to Know Your Customer From a Data Perspective - Like a Hotshot.

Connect with the Hotshots:

James:

@jvfsolutions

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Jeff:

@aimcbizhealth

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Merch, E-Learning, & more:

@marketlikeahotshot

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