In Episode 63 of the Rain Brings Growth Podcast, Matt sits down with Jon Klipstein, Army combat veteran, entrepreneur, and founder of The Die Trying Company.

Jon’s story starts in Billings, Montana, where he grew up around sports but eventually fell into partying, drugs, alcohol, and the wrong crowd. After moving around, building success in sales, losing everything during the 2008 housing crash, and realizing his life had no real direction, Jon made a decision that changed everything. He joined the Army.

What started with barely being able to pass a PT test turned into Jon becoming one of the fastest soldiers in basic training. Through discipline, running, fitness, and military structure, Jon found purpose, identity, and a mission bigger than himself.

In this episode, Jon opens up about his time in the Army, deploying to Afghanistan, the brotherhood of combat, PTSD, anxiety, veteran suicide, and the difficult transition back into civilian life. He also shares how fitness became one of his strongest forms of therapy after the military and how that passion eventually led him into the supplement industry.

Jon breaks down the story behind building his supplement company, why safe and effective ingredients matter, the death of a fellow soldier after taking a dangerous pre-workout, the lessons he learned from starting a business with only $10,000, and why mission matters more than money.

This conversation goes deep into military leadership, entrepreneurship, veteran mental health, fitness, supplements, TikTok Live, building a brand, mentorship, taking ownership, and what it really takes to keep going when business gets hard.

Jon also shares the evolution from UXO Supplements to The Die Trying Company, why the name change mattered, how the brand became more than supplements, and why he wants every product they launch to be one of the best on the market.

This episode is for veterans, entrepreneurs, fitness lovers, supplement users, and anyone who has ever had to rebuild their life from the ground up.

Watch Episode 63 now and subscribe to the Rain Brings Growth Podcast for more real stories of adversity, faith, mindset, business, fitness, and growth.

Topics discussed:
Jon Klipstein’s childhood in Montana
Drugs, alcohol, partying, and finding direction
Joining the Army later in life
Failing the first PT test and rebuilding through discipline
Basic training and becoming one of the fastest soldiers
Deploying to Afghanistan
Combat, brotherhood, and military purpose
PTSD, anxiety, and veteran suicide
Fitness as therapy after the military
Starting a supplement company
Dangerous pre-workouts and banned ingredients
Mission 22 and veteran support
Building a brand with purpose
TikTok Live selling and social media growth
Mentorship, leadership, and entrepreneurship
The switch from UXO Supplements to The Die Trying Company
Creating safe, effective, high-quality supplements

Follow Jon and The Die Trying Company:
Instagram: Jon Klipstein
TikTok: Chopped Unk
The Die Trying Company: Instagram and TikTok @dietrying_co

Rain Brings Growth Podcast
Real stories. Real adversity. Real growth.