In this episode, Amy is joined by fellow communications strategist John Gibbons to talk about the hidden friction points that quietly shape the visitor experience and often determine whether someone becomes a repeat visitor or a one-time guest.

They dig into what museums can learn from the business world about retention, why small details matter more than you think, and how to create an experience that keeps people coming back (and bringing a friend).

• Find John on LinkedIn and follow Good Morning Cape Cod on Instagram.
• The Metropolitan Museum of Art
• Louisa May Alcott’s Orchard House
• Tenement Museum

• Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook
• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.