📌 Your business can't sell if it can't survive without you. Learn how to transform your sales process into a sellable asset.

In this episode, Dean Kozora, founder of Hardly Selling, joins the show to discuss why relying on the founder for every major sale is the single biggest barrier to a successful exit. He shares insights on shifting from high-pressure tactics to genuine, repeatable, and scalable sales relationships.

You’ll learn:

✔️ Why sales should be a relational process, not just transactional

✔️ How to build a strong team and delegate the "rainmaking" responsibilities

✔️ The importance of trust and repeatability for scaling and selling your business

✔️ Why a leader's vision must include the aspirations of their team

✔️ Practical advice for Main Street business owners looking to scale effectively

Sound Bites from the episode:

"Selling is a very relational thing." "You have to enjoy what you're doing."

🔑 Key Takeaways for Exit-Focused Founders:

Genuine Care is King: Sales success comes from understanding and meeting client needs.

Team Power: Building a strong, well-led team is crucial for business success and transferability.

Optimization: Many businesses are not as optimized as they believe they are, especially their sales process.

Scale Through Delegation: Delegating responsibilities is essential to move from an owner-centric operation to a scalable model.

Resources for serious sellers Visit exitworthy.com for tools, guides, and scorecards that show you what buyers really care about.

Subscribe to Exit Worthy for real-world strategies

No fluff. No inflated promises. Just straight talk about how to exit right.

#ExitWorthy #DeanKozora #HardlySelling #SellYourBusiness #SalesStrategies #TeamBuilding #EntrepreneurAdvice #ExitStrategy #ScalingBusiness #Leadership