In this episode of The Power Connector, Aleisha and Evan discuss the critical role of artwork in branding, particularly when it comes from virtual assistants or offshore designers. They highlight common issues with print readiness, the importance of quality design, and the potential costs of poor artwork. The conversation emphasizes the need for businesses to educate their VAs, create brand guidelines, and ensure that their printed materials reflect their brand's quality and professionalism.

Takeaways

Artwork can significantly impact your brand's perception.

Many files from VAs are not print-ready, leading to issues.

Saving money on design can cost more in the long run.

Quality print materials build trust and confidence.

Educating VAs on print requirements is essential.

Brand guidelines help maintain consistency in design.

Good print can differentiate your brand in a digital world.

Time-sensitive jobs can be delayed by poor artwork.

It's important to communicate clearly with your design team.

Quality printing protects your brand's image.

Chapters

00:00 The Importance of Artwork in Branding

02:32 Common Issues with Artwork from VAs

05:43 The Cost of Poor Artwork

08:03 The Role of Print in Brand Perception

11:07 Educating VAs for Better Artwork

14:09 Creating Brand Guidelines for Consistency

16:22 Protecting Your Brand Through Quality Printing