In this episode, Sarah dives into one of the biggest challenges many female leaders face: visibility. Whether you want to create more impact in your organisation, develop your personal leadership brand, or open the door to new opportunities, LinkedIn is a powerful tool to help you get seen, heard and recognised.

Sarah breaks down how to use LinkedIn with confidence and authenticity, offering practical tips, mindset shifts and real-life client examples to make visibility feel achievable-not awkward. If you’re ready to elevate your leadership presence online, this episode will give you a clear pathway to start.

01:00 – The Purpose of Today’s Episode

Why visibility matters for leaders and why LinkedIn is one of the most effective platforms to build your leadership presence.

02:00 – Why Visibility Feels Hard

How conditioning around humility, not wanting to “show off,” and fear of judgement holds many women back.

03:00 – Visibility Beyond Job Searching

Why LinkedIn shouldn’t only be used when job hunting-and how it supports long-term career strategy, influence and recognition.

04:00 – Client Success Story

How a senior marketing manager used her leadership brand and consistent LinkedIn engagement to grow her confidence, get noticed internally and step into a Head of Department role.

05:00 – Starting with Your Personal Leadership Brand

Understanding who you are as a leader, what you stand for and how you want to be known.

07:00 – Using Your Voice on LinkedIn

How to share insights, lessons learned and thought leadership—beyond simply posting achievements.

08:00 – Telling Your Leadership Story

Making your experience useful to others, choosing what to share and linking it to your values.

09:00 – Communicating Your Passions & Strengths

Highlighting topics that matter to you-such as inclusion, wellbeing, innovation and positioning yourself as the “go-to” person.

10:00 – Noticing Resistance & Mindset Barriers

Why caring about visibility can feel uncomfortable, and how to recognise mindset blocks that may need reframing.

11:00 – A Key Question to Ask Yourself

“If someone landed on your LinkedIn profile today, would they know what kind of leader you are?”

12:00 – Practical LinkedIn Profile Optimisation

Auditing your banner, photo, headline, About section and recommendations to ensure they reflect your leadership brand.

14:00 – Posting & Engagement Strategy

Starting from your current comfort level—whether that’s liking, commenting or posting—and stretching gradually.

15:00 – Being Strategic With Your Network

Connecting intentionally with peers, industry leaders and potential future hiring managers.

16:00 – What to Post

Using visuals, carousels, shared content and storytelling to create engagement and spark conversation.

17:00 – Engagement as a Two-Way Street

Replying to comments, uplifting others, tagging people and sharing others’ work to build visibility and community.

18:00 – Your Weekly Action

Choosing one small, doable action to increase your visibility this week.

19:00 – Closing Thoughts & Resources

A reminder that visibility isn’t about showing off-it’s about sharing your impact authentically and helping others. Plus, access to free resources and a call to subscribe, review and share.

Useful Links