Episode 55 - From Pain Points to Gumballs: Sean Coyle on Sales Training That Sticks
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Episode 55 - From Pain Points to Gumballs: Sean Coyle on Sales Training That Sticks
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Sean Coyle is not a people person. Today, he tells us why THIS is one of his biggest gifts in sales.
In this episode of our sales training series, we’re joined by the one and only Sean Coyle, who brings sharp insights, hard-earned lessons, and a few unforgettable sales fail stories. Together, we unpack what really drives effective sales conversations—from establishing equal business stature to uncovering true pain points that move prospects to act.
Sean shares why curiosity beats canned scripts, how insincerity kills deals, and what every rep needs to know about persistence in prospecting. You’ll also hear the legendary Gumball Theory, a simple yet powerful metaphor for staying consistent when reaching out to potential clients.
Whether you’re refining your sales techniques, navigating tough calls, or looking for fresh ways to approach prospecting, this episode is packed with practical takeaways you can put to work immediately.