Episode 50: Why Professional Coaching Deserves a Bad Rap (with Veterans)
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Today Rob is going to ruffle some feathers and speak some hard truths about coaching.
The military conditioned you to be self-reliant, mission-first, and quiet about your struggles. So coaching often gets dismissed as soft or irrelevant. But that mindset is costing veterans purpose, clarity, and forward momentum.
In this episode Rob breaks down:
• Why mandatory “resiliency briefings” poisoned the word coaching
• How fake, self-proclaimed coaches damaged trust
• Why coaching is not therapy, mentorship, or motivation
• Why veterans assume they don’t need help
• Why transition wrecks identity harder than people admit
• How real, ethical coaching restores direction, purpose, and mission
Rob also speaks from experience.
He averages more than 300 hours of paid coaching every year, working with veterans, leaders, and high performers who need clarity—not clichés.
This episode pulls no punches.
It challenges assumptions and lays down a new path forward.
If you’re ready to confront the truth and step into a stronger version of yourself, this is your invitation.
Stand Sure PodcastSpotify: https://open.spotify.com/show/7iCwNKmb1SdfR7tmE8LwzY
Apple Podcasts: https://podcasts.apple.com/us/podcast/stand-sure-coaching-podcast/id1731085468
Book a Discovery CallIf this episode resonates and you’re ready for clarity, identity, purpose, and direction, schedule a free call:
www.StandSureCoaching.com
No pressure.
No nonsense.
Just forward momentum
I would love to walk beside you on this journey. Reach out to www.StandSureCoaching.com and book your free discovery call.
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