Sometimes the best thing you can learn in business is knowing when to stop.

In this episode, I speak to my good friend of a couple of decades - Jimmi Nicholls. Jimmi is now MD of media production company CADE Media but before that, he sold his company Attacus Cycling which nearly pushed him to the edge.

His company's podcast, 'The Wild Ones', has almost 400k subscribers & featured on the Netflix series 'Tour de France: Unchained'. He's run 2 successful companies & spent his formative years tearing up the Cardiff rock scene with yours truly!

In this episode we talk about:

• How to chip away at building a business
• Understanding it's ok to change your path
• The parallels between running a business & physical health
• What it's like to sell your company
• How to prevent your business trapping you
• How to stop before your business burns you out
• What being in a band can teach you

More about Jimmi

Jimmi is a highly experienced business owner who has been through pretty much all the highs & lows of building, running & selling a business.

During this episode, Jimmi shares his personal struggles, his history of career hopping before finding his place & what it's like to sell your business.

Aside from the fun of catching up with a mate, it was a real pleasure talking to him. He doesn't hold back & was kind enough to give real perspective on the gritty realities of building a business.

If you love cycling (or very well-produced podcasts) you can find more about Jimmi & CADE media here:

Podcast: The Wild Ones

Youtube: https://www.youtube.com/@Cade_Media

Website: https://www.cademedia.co.uk/

Instagram: @cademediaofficial

Linkedin: https://www.linkedin.com/in/jimmi-d-nicholls-06b43631/

Connect with Chris!

Website: www.chrisjameswriting.com

Learn more about the episodes: https://chrisjameswriting.substack.com/

Youtube: @nopainpod

Linkedin: www.linkedin.com/in/chrislubas/