Episode 5: Phase Three - Proposal vs Quote
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Episode 5: Phase Three - Proposal vs Quote
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In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Three of the sales ecosystem: Proposal vs. Quote.
Building on the story selling techniques from Episode 4, Stephen explains why a proposal should do more than outline pricing—it should reinforce trust, document discovery, and position your organization as the strategic partner. Learn how proposals extend the story you’ve been building with prospects, highlight your value through executive summaries, and showcase your brand’s professionalism.
You’ll also hear when a simple quote is the right tool for the job, and how to avoid commoditizing your solution by knowing the difference between the two. From creating tailored executive summaries to aligning sales and marketing for a stronger presentation, this episode gives you practical insights to elevate your proposals and close deals with confidence.
💡 Next up: Phase Four – The Joint Business Review (JBR).
🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com
🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.